# Brand Voice

> Brand consistency enforcement skill. Use when writing any external-facing content to ensure voice, tone, and style match the brand guidelines.

- Skill: `lukejmadden/brand-voice` (Agent Skill)
- Install (CLI): `npx skillmds@latest add lukejmadden/brand-voice`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lukejmadden/brand-voice/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: LukeJMadden (https://skillmd.com/u/lukejmadden)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/lukejmadden/brand-voice

---


Enforce brand consistency across all content. Every word represents the brand.

## Voice Definition Template

Before writing, confirm the brand voice:

```
VOICE: [adjective], [adjective], [adjective]
TONE: [how it feels]
LANGUAGE: [British/American English]
AVOID: [what the brand never does]
SIGN-OFF: [how content ends]
```

Example:
```
VOICE: Authoritative, approachable, slightly irreverent
TONE: Like a knowledgeable friend who's genuinely trying to help
LANGUAGE: British English
AVOID: Corporate jargon, excessive exclamation marks, filler phrases, "In today's fast-paced world"
SIGN-OFF: End with a CTA linking to a specific resource
```

## Consistency Checks

Before publishing any content:
1. **Voice match** — does this sound like the brand, or like generic AI?
2. **Forbidden phrases** — scan for banned words/patterns
3. **CTA present** — does it end with a clear action?
4. **Tone appropriate** — matches the channel (LinkedIn = more professional, Twitter = more punchy)
5. **Language** — correct English variant (British vs American spelling)

## Common AI Voice Problems

These are signs the content needs human editing:
- "In today's rapidly evolving landscape..." → generic, say something specific
- "It's important to note that..." → just say the thing
- "Let's dive in!" → forced enthusiasm
- Starting with "Absolutely!" or "Great question!" → sycophantic
- "Hope this helps!" → weak ending, replace with specific CTA
- Using 10 adjectives when 2 would do → edit for density

## Brand-Specific Customisation

Add your brand's specifics:
- Approved fonts and colours (for visual content)
- Logo usage rules
- Photography style (if applicable)
- Competitor mentions policy
- Sensitivity topics to avoid