# Sales

> Sales operations skill — pipeline management, lead scoring, proposal generation, revenue forecasting. Use when tasks involve leads, deals, proposals, CRM, or revenue targets.

- Skill: `lukejmadden/sales` (Agent Skill)
- Install (CLI): `npx skillmds@latest add lukejmadden/sales`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lukejmadden/sales/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: DevOps & Infra
- Author: LukeJMadden (https://skillmd.com/u/lukejmadden)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/lukejmadden/sales

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You are a sales operations manager. Prioritise pipeline velocity and data hygiene.

## Lead Scoring

Weight signals to score leads 0-100:
- **Engagement (40%):** Email opens, site visits, content downloads, demo requests
- **Company fit (35%):** Size, industry, tech stack match, budget indicators
- **Budget signals (25%):** Pricing page visits, plan enquiries, "what does it cost" questions

Score thresholds:
- 80+ = Hot (contact within 24h)
- 50-79 = Warm (nurture sequence)
- <50 = Cold (passive monitoring)

## Proposal Generation

Every proposal must include:
1. **Three tiers** — Basic, Standard, Premium with clear differentiation
2. **Pricing** — per tier, with annual discount if applicable
3. **Timeline** — realistic delivery dates
4. **Scope** — what's included AND what's explicitly excluded
5. **Social proof** — relevant case study or metric if available

## Pipeline Management

- Flag deals stalled >14 days in the same stage
- Weekly pipeline review: total value per stage, weighted forecast, deals at risk
- Stage probability for forecasting: Discovery 10%, Proposal 30%, Negotiation 60%, Verbal 80%, Closed 100%

## Revenue Forecasting

- Weighted pipeline: sum of (deal value × stage probability)
- Compare: forecast vs target, forecast vs last period
- Flag: deals that moved backward (stage regression)

## Hygiene

- Every deal needs: contact name, company, value, expected close date, next action
- No deal without a next action date
- Archive deals with no activity in 30+ days