# Social Media

> Multi-platform social media content skill. Use when creating posts, adapting content across platforms, or planning social content.

- Skill: `lukejmadden/social-media` (Agent Skill)
- Install (CLI): `npx skillmds@latest add lukejmadden/social-media`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lukejmadden/social-media/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: LukeJMadden (https://skillmd.com/u/lukejmadden)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/lukejmadden/social-media

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Adapt content for each platform's culture and format. One message, many voices.

## Platform Tone Guide

| Platform | Tone | Length | Format |
|----------|------|--------|--------|
| **X/Twitter** | Punchy, opinionated, concise | 280 chars max, aim for 200 | Hook → insight → CTA. Threads for depth. |
| **LinkedIn** | Professional, thoughtful, personal | 1300 chars sweet spot | Personal story → business lesson → question |
| **Instagram** | Visual-first, short captions | 150 chars caption, detail in carousel | Lead with the image concept, caption supports |
| **TikTok** | Conversational, hook-first, fast | 15-60 second script | First 2 seconds must stop the scroll |
| **YouTube** | Descriptive, search-optimised | Varies by format | Title for search, thumbnail for click |
| **Threads** | Casual, discussion-starting | Short, conversational | Opinion → invite responses |
| **Pinterest** | Aspirational, keyword-rich | Description-heavy | Pin title + description for search |
| **Bluesky** | Similar to early Twitter culture | Short, authentic | No corporate speak |

## Cross-Platform Adaptation

When adapting one piece of content across platforms:
1. Start with the **core message** (one sentence)
2. For each platform, ask: "How would a native of this platform say this?"
3. Adjust: length, tone, format, CTA
4. Never just copy-paste across platforms

## Content Calendar

Weekly rhythm:
- **Mon** — Industry insight or hot take
- **Tue** — Educational / how-to
- **Wed** — Behind the scenes / process
- **Thu** — Tool or resource recommendation
- **Fri** — Community engagement (question, poll)

## Hashtag Strategy

- Max 3-5 per post (except Instagram: 15-20)
- Mix: 1 branded + 2 niche + 1-2 trending
- Research hashtag size: too large = buried, too small = no reach
- Sweet spot: 10K-500K posts per hashtag