# Repurpose

> Break one long-form asset into a batch of social posts across formats and channels (the Content Flywheel). Use when the user has a YouTube script, podcast transcript, newsletter, blog post, or webinar and wants to turn it into social content, or says "repurpose ten artykul", "z tego long-forma zrob posty", "rozbij na content", "turn this into posts", "make social content from this", "atomize this", "content flywheel". Deconstructs the source into N carousels, N text/ caption posts, N short-video hooks+scripts, and a thread, each mapped to a channel and funnel stage, following Best of Nine and multi-channel architecture. Hands pieces off to hook-lab, carousel-builder, and caption-writer.

- Skill: `lumizone/repurpose` (Agent Skill)
- Install (CLI): `npx skillmds@latest add lumizone/repurpose`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lumizone/repurpose/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: lumizone (https://skillmd.com/u/lumizone)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/lumizone/repurpose

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# repurpose

One deep asset becomes a week of content. This is the Content Flywheel: long-form
is the foundation, you deconstruct it into many short forms, distribute per channel.
Default output: **English**.
Reference: multi-channel / flywheel §13, Best of Nine §6, funnel §7–8 in
`../social-content-os/reference/frameworks.md`. Load `../social-content-os/brand.json`.

## Inputs

- The source asset: paste the text, give a file path, or a URL/transcript.
- Target channels (default from brand.json).
- How many pieces to extract (default: a 1-week batch — see below).

## Method

1. **Mine the asset** for its distinct ideas, claims, stories, data points, and
   contrarian takes. Each becomes a potential atomic post. Aim for the strongest
   8–12 nuggets, not every sentence.
2. **Assign a format** to each nugget by what it is:
   - A story or transformation → Reel/Short hook + script, or a carousel.
   - A framework or list → carousel (high dwell time).
   - A sharp opinion or data point → LinkedIn/X text post.
   - A how-to → carousel or thread.
3. **Map funnel stage** for each (Unaware → Conversion) and channel, so the batch
   nurtures across the funnel, not just ToF.
4. **Apply Best of Nine:** pick the 3 strongest formats and note how to recreate
   each 3x (different hook/angle) to find a repeatable winner.
5. **Route, don't write everything inline.** Output is the plan + the seed for each
   piece; offer to run **hook-lab** on the Reel/short ideas, **carousel-builder**
   on the carousel ideas, and **caption-writer** on the text posts.

## Output

A **repurpose sheet** (table): piece # | source nugget | format | channel | funnel
stage | working hook | which skill builds it. Default batch = roughly:

- 2 carousels, 3 short-video hooks+scripts, 3 text posts (IG/LinkedIn/X), 1 thread.

Then a short "build order" recommending which 3 to produce first and why, and the
one-click handoffs to the production skills.