# Landing Page Generator

> Generate landing pages with PAS, AIDA, or StoryBrand from a product brief or existing README. Use for sales copy, hero sections, CTAs, or README rewrites. Don't use for blog posts, UX audits, or HTML builds.

- Skill: `luongnv89/landing-page-generator` (Agent Skill, multi-file: 8 files)
- Install (CLI): `npx skillmds@latest add luongnv89/landing-page-generator`
- Raw SKILL.md: https://api.skillmd.com/api/skills/luongnv89/landing-page-generator/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Web & Frontend
- License: MIT
- Author: luongnv89 (https://skillmd.com/u/luongnv89)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/luongnv89/landing-page-generator

---


# Landing Page Generator

Generate landing pages using proven copywriting frameworks (PAS, AIDA, StoryBrand). One skill,
two modes: write conversion-focused marketing copy from a product brief, or transform an existing
project README into a scannable, visual landing page.

## Two Modes

Pick the mode that matches the input and deliverable:

| Mode | Use when | Input | Output | Where |
|---|---|---|---|---|
| **A — Landing copy** | You need marketing copy for a sales/landing page | Product/service brief | Conversion-focused copy (hero → CTA) + A/B notes, in chat | This file, below |
| **B — README landing page** | You have an existing project `README.md` to make persuasive and scannable | Repo `README.md` + project files | Rewritten `README.md` (mermaid, tables, collapsed details) + `README.backup.md` | `references/readme-mode.md` |

If the user asks to "turn my README into a landing page", "make my GitHub page sell the project",
or similar, follow **Mode B** in `references/readme-mode.md`. Otherwise use **Mode A** below. When
unsure which applies, ask.

## Anti-Slop Rules

AI-generated marketing copy has predictable tells that kill credibility. See `references/anti-slop-rules.md` for banned phrases and structural patterns to avoid.

**Quick test:** read each sentence and ask "does this give the reader information they didn't already have?" If not, cut it.

## Prerequisites

Before writing, confirm the user supplied enough detail to make specific claims:

- Product/service name and target audience
- Problem solved and primary desired action
- Proof points, metrics, testimonials, or named differentiators
- Pricing/trial/guarantee details if a pricing section is requested

If proof is missing, write placeholders clearly labeled `[proof needed]`; never invent customers,
metrics, guarantees, scarcity, or compliance claims.

## Workflow (Mode A — Landing copy)

> Mode B (README landing page) has its own self-contained workflow in `references/readme-mode.md`.

### Step 1: Gather Product/Service Information

Collect before writing:

| Input | Purpose |
|---|---|
| Product/service name | Anchor all copy |
| Target audience | Tone, pain points, vocabulary |
| Problem solved | Core value prop |
| Competitive advantage | Differentiation |
| Desired visitor action | Primary CTA |
| Social proof | Testimonials, metrics, logos |

If any **core** input is missing—product/service name, target audience, problem solved, or primary
CTA—ask before proceeding. For missing proof, pricing, or guarantee details, proceed with `[proof needed]`
placeholders per Prerequisites and guardrails.

### Step 2: Choose Copywriting Framework

| Framework | Best for | Structure |
|---|---|---|
| **PAS** | Pain-driven B2B, productivity tools | Problem → Agitate → Solution |
| **AIDA** | Consumer apps, broad audiences | Attention → Interest → Desire → Action |
| **StoryBrand** | Narrative brands, coaching, services | Hero → Guide → Plan → CTA → Success/Failure |

Tell the user which framework you picked. Let them override.

### Step 3: Generate Landing Page Sections

Populate **every section** in the framework-specific template from `references/section-templates.md`
that matches the framework chosen in Step 2. Use that template's section names and order exactly—do not
substitute a generic Hero/Problem/Solution layout when another framework applies.

**Content quality (all frameworks):**
- Headlines: 10 words or fewer, value-led, specific to the audience
- Subheadlines: 1–2 sentences that expand the headline without repeating it
- Body copy: active voice, benefit-led; address pain points with concrete scenarios where the template calls for them
- Features: 3–5 items described as outcomes, not feature lists
- How It Works: 3–4 simple steps; icon concept + description per step; CTA at the end
- Social proof: quote + name + role + company, or `[proof needed]` when proof is unavailable
- Pricing (if applicable): feature comparison, recommended plan callout, guarantee copy or `[proof needed]`
- FAQ: 5–7 common objections with clear, confident answers
- CTAs: follow CTA Button Rules; place primary and secondary CTAs where the template specifies
- Final CTA: risk reversal (guarantee, trial); urgency or scarcity only when genuine; button text reinforces value

### Step 4: Format Output

Use the template matching the chosen framework in `references/section-templates.md` (PAS, AIDA, or
StoryBrand). Keep large reusable structures in references to protect the agent's context budget; read
only the reference needed for the requested output. End with optimization notes: A/B test ideas and
conversion tips.

### Step 5: Copywriting Best Practices

- Active voice, present tense
- Benefits over features
- Specific numbers and data where available
- Address objections directly
- Urgency without pressure tactics
- Short, scannable sentences
- "You" language (customer-focused)
- Multiple CTAs throughout the page

### CTA Button Rules

- Start with an action verb
- Be specific about the outcome
- First person when appropriate ("Start My Free Trial")
- Genuine urgency ("Get Instant Access")
- Never generic ("Submit", "Click Here")

## Example Triggers

- "Write landing page copy for a B2B SaaS tool"
- "Create sales page content using PAS framework"
- "Generate hero section copy for my product"
- "Write conversion-optimized CTAs"
- "Help me with landing page headlines"

## Expected Output Example

Example input:

```text
Generate a landing page for AcmeDesk, a helpdesk for solo founders. Audience: indie SaaS founders.
Primary CTA: Start free trial. Differentiator: setup in 10 minutes, shared inbox + AI drafts.
```

Expected output:

```text
LANDING PAGE COPY
Product/Service: AcmeDesk
Framework: PAS

HERO SECTION
Headline: Answer Every Customer Without Hiring Support
Subheadline: AcmeDesk gives solo founders a shared inbox and AI draft replies that are ready in 10 minutes, not weeks.
CTA Button: "Start My Free Trial"
Trust Bar: [proof needed — add user count, testimonial, or response-time metric]
...
OPTIMIZATION NOTES
A/B Test Ideas: test speed-focused vs founder-control headlines.
```

## Safety & Guardrails

- Confirm missing inputs before generating a full page; if the user wants speed, proceed with clearly
  marked assumptions.
- Treat unsupported claims as an error: add `[proof needed]` instead of fabricating metrics, logos,
  testimonials, awards, guarantees, medical/legal/financial outcomes, or fake urgency.
- Validate every CTA against the CTA Button Rules before delivery.
- Warn when the requested copy depends on regulated claims, competitor comparisons, or scarcity that
  requires legal or factual review.

## Edge Cases

- If the user asks for only one section, generate that section and a short note on how it fits the page.
- If the product is vague, ask 2–4 targeted questions rather than writing generic copy.
- If the user requests HTML, design, wireframes, SEO strategy, or UX critique, explain that this skill
  only generates landing-page copy and offer a copy-only structure.
- If social proof is unavailable, write a proof slot rather than a fake testimonial.

## Acceptance Criteria

Verify before delivering:

- Output follows the framework-specific template in `references/section-templates.md` or a user-specified
  subset.
- Chosen framework is named and consistently applied.
- Hero headline is 10 words or fewer, specific, and value-led.
- Every CTA starts with an action verb and states the outcome.
- Unsupported proof is labeled `[proof needed]`; no fake claims are present.
- Copy passes `references/anti-slop-rules.md`.
- Final response includes A/B test ideas and conversion tips unless the user asked for a single section.