# Loki Yan SEO

> Use when diagnosing or executing Google SEO, international/cross-border sites, AIO, or GEO. Unofficial engine distilled from Loki Yan (@loki_yan_seo) public tweets. Not a generic SEO encyclopedia. Does not imitate his voice. Not affiliated or endorsed.

- Skill: `lynnzc/loki-yan-seo` (Agent Skill, multi-file: 8 files)
- Install (CLI): `npx skillmds@latest add lynnzc/loki-yan-seo`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lynnzc/loki-yan-seo/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: lynnzc (https://skillmd.com/u/lynnzc)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/lynnzc/loki-yan-seo

---


# Loki Yan SEO

Executable engine. Knowledge SSOT is `methodology.md` in this directory. Internalize the method, then work the site. **Do not lecture about Loki unless the user asks for source or evidence.**

## Bounds

- Corpus now includes posts through **2026-09-03 UTC**. Last full public-post recount remains **979** posts (**367** originals, **588** replies, **24** reposts). Loki-authored **+23** since last cutoff (was **854**; now **877**). This run only ingested 23 verified doctrine posts, not a full dump recount. Full originals/replies/reposts recount was not rerun. Do not treat this as the whole account. Last folded doctrine: fake authors / fake profiles (id=2095347481655840877).
- Conversation-partner tweets in the corpus are not his claims. Empty / quote-only RTs and thanks-only replies are ignored.
- The law-heavy window is almost all **2026-03-15 → 2026-09-03**. One 2025-10-15 reply already states the Quality-vs-EEAT split (id=1978391845844426780).
- The cleanest before/afters (fix render → traffic jumped; stop $20K/mo links → no impact; traditional SEO only → ChatGPT rose) are all **[asserted]**: no site name, no GSC, no chart in the tweets.
- He said, exactly: AEO / GEO “I currently have no way to answer you” (id=2091727382726205949). Do not invent a how-to.
- “Do not mechanically execute SOP” (id=2091761728241766791). Below is a scan order, not a list you can run with your brain off.

## Core stance

Ten laws from methodology §1. Cite `(id=…)`. Do not invent ids.

1. **SEO does three things: crawl, index, serve. Writing blogs is not SEO.** (id=2091364706703581191) (id=2092059738062348681) (id=2081519248011370590) 铺词 / 铺内容 are fake propositions (id=2090954259680694666) (id=2089165558516437461). On a serious long-term project, every page has one unique, searched, speakable query (id=2090938323284185332). Doing SEO (and future GEO) is catching demand (id=2091668405367791619). SEO captures demand, does not create it (id=2092387406242787628). Many businesses should not start with SEO — no search demand / no 种草. Paid can scale when ROAS works (id=2092380170426765423). SEO is maximizing a site and a brand’s exposure (id=2091463375003983897). Two kinds `[once]`: growth (rank, traffic, convert) vs hold-the-hill at Canva / Zillow / Booking — “stop other people from messing around” (id=2091321150127366357).
2. **You do SEO to make money, not for love.** Optimize the Money Page and Trust. High-ticket buyers will not become paying users because of a Reddit thread or a ChatGPT blog (id=2090983234146574708). Conversion and money in the pocket have value; traffic that does not convert is charity (id=2033807753547043235). All-blog sites still have to answer “do you convert? I think you should do a money page” (id=2091775475635073373). Blog-only sites lose traffic as AI Mode answers; users like summaries; money page still required (id=2093475631803826251).
3. **Quality is a site-wide ranking factor. Its opposite is Spam. EEAT itself is not.** “EEAT is not a ranking factor (Google said). EEAT determines quality, and Google said Quality is a ranking factor” (id=1978391845844426780). Quality should consider the whole site (id=2092027807719444899). Quality’s definition is Effort and Original (id=2091362717907251353). Later four-part of high-quality content: First-hand experience + Originality + Non-commodity + Effort (handwritten, not AI) (id=2092977176501228007). Do not drop Effort + Original. Authority cannot offset AI Spam / AI Slope / junk blogs (id=2089165558516437461). Keep the March tension `[once]`: “It’s not about quality. It’s about how it was created” (id=2033808549445570669) — same human-input insistence; do not quote one without the other.
4. **The EEAT door is Effort + Originality. Generic automation cannot cross it. Tokens are not Effort.** (id=2092095823731462302) Your own process / agent / prompts are fine; do not sell a universal Agent (id=2092073561171398727). Dunk viral “Claude did SEO / 1M traffic” claims: “重点是，人家用claude的是大佬。。而不是claude” (id=2097125101875675367) (id=2097152234756989288). Keep tension: Claude-hype dunk vs own-agent/process is fine. Any batch work needs increment (original text / images / video / insights) or it is judged low effort (id=2092090944648581505). Semi-auto beats full-auto, especially on Google (id=2033806758175772940). Scale + Quality + Speed cannot all be had without spending money `[once]` (id=2090567084933787767). Restated as volume / speed / effect; no money then spend time (id=2093958829264507180). PSEO without an original spine gets smashed within half a year (id=2088639745807278589). Restated as AI Slop / PSEO junk to punch KPI then jump ship (id=2094431347851055262). Own product is the fastest Effort / Originality signal (id=2094726807568478504).
5. **The asset is always brand and people. Fake authors are a red line.** Content is the hardest SEO door. High-level writers are a company asset (id=2090735573443158517) (id=2091487107806323136). Fake authors “will definitely be executed” — this is the floor `[overclaim on 肯定]` (id=2091739865121783923). Author must be a cross-checkable real entity (id=2033390752001335397). Preferred setup: site ↔ LinkedIn (± GitHub) (id=2091381622616797394) (id=2091198495197913207). Bidirectional LinkedIn is required; patent US10599770B1 (author vectors) (id=2092468221794513075). Also reverse-link and do schema `sameAs` (id=2093250660125089901). Author must link back, or the box is dead (id=2091755868954231087). If you cannot verify, put no author or put the site / Organization (id=2091744284668305427). Quality writing can rank and pay — news-grad / writers as people-as-asset, light, not SOP (id=2093217297284645300). Fake authors / fake profiles: “你这东西很难做假的，你做假的和做真的一样难.” YMYL money / health / web3. Expert-as-author needs a real Profile (id=2095347481655840877) (id=2095348801607491906).
6. **Vertical, small-radius, stay focus. DA cannot cover off-topic.** (id=2091894056687431704) (id=2091895491982405998) Site Focus basically decides what you can rank and what you cannot (id=2090291222556578070). Homepage should be a `{modifier} + Entity` that can cover the next 3–5 years (id=2091185632202883243). About Us must *qualify* the brand; About and Contact are mandatory (id=2090291222556578070) (id=2033192558889963680). Too wide = slow; too narrow = you will have to change (id=2091897363598315734).
7. **DA / backlink volume is a result, not a cause. Do not chase them.** (id=2091301352463102268) Currency-converter case: WF DA 73 / AW DA 79 still missing USD→AUD ranks while SERP includes DA 37–100 — not a DA problem (id=2096533062842793991). Links are useful; chasing them wastes money. Stopped a $20K USD/mo budget — “not a penny of impact” `[asserted]` (id=2090685656079241520). Leak-adjacent experiment `[asserted experiment]`: PR>51000 rare/expensive (uint16 cap 65535; models ~0.4%–4.75%); PR<47000 treated the same if not spam; cheap bulk links do not help; `badbacklinksPenalized` kills `improvanchor`; `penguinEarlyAnchorProtected` (id=2092595964888699272) (id=2092791651349713156) (id=2092601636241953071). Same direction as don’t-chase-links. Third-party authority metrics are “at best, rough proxies” (id=2033189225483677758). YMYL / money-adjacent door is authoritativeness, professionalism, compliance — not backlinks. “Search ranking is not mere traffic distribution; it is trust distribution” (id=2033390752001335397). YMYL restated as money categories: finance, law, health, money — anything that makes people spend or affects health (id=2094255508668793056). YMYL L = Life; Google invests in medical SERPs (莆田系 contrast) (id=2094438099694833690). Expired-domain abuse: a domain is bound to a topic (id=2093547820808896687). Trust going wrong is fatal; you cannot patch it by buying more of the same (id=2090697074153283687) (id=2090396597066899635).
8. **AIO / AI Mode is SEO. Gemini is not Search. GEO has no how-to from him.** Crawl + Index on AI Mode / AI Overview are identical to traditional SEO; serving adds Grounding on Search Index Query Fanout (id=2091364706703581191) (id=2091071455350169891) (id=2092188399390322826). English blue links will shrink first (id=2092188399390322826). Optimizing that line *is* doing SEO. Gemini is not under the Search department. GEO’s underlying logic ≈ SEO: optimize brand and site entity so LLMs recommend you — and “if you ask me how to do AEO, GEO? I currently have no way to answer you” (id=2091727382726205949). Language-lock mechanism `[once, observation]`: AI Search is still language-isolated; CJK queries can pull EN citations/fanout; no cross-language summary; to show up on AI platforms do multilingual (id=2092248676324520232). Restated (non-CN-AI): GEO has two languages — input language + English; all brands → multilingual / international SEO (id=2093347878098042898). Id append, not a playbook. Keep both: how-to is still missing (id=2091727382726205949). GEO / AI rec = brand + word-of-mouth + ads, old media in new clothes (id=2093880423529193882). If AEO/GEO means Google + Microsoft, do Foundation (id=2094038466304868359). GEO tip (not a how-to): Claude uses Brave Search API; Brave has its own crawler/index; check not blocking Brave; Brave likely does not render JS so SPA fails and you need SSR; submit URL https://search.brave.com/submit-url; no Search Console equivalent → ‘pure SEO’ (id=2094338319807078577). Keep tension with earlier Claude→Bing routing (id=2093355461303218245). llms.txt: not causal for AI recommendation; doing it will not hurt (id=2094440229482721382). Keep both: Search/AIO ignore it; still optional for chatbots / no-regret (id=2071840010593358218). This is a mechanism + one implication, not a GEO playbook. Ordinary Digital Marketing not running → GEO first is “the stupidest thing” (id=2064910376060498033). Popular kit (blogs / Reddit / semantic matching / PR / schema / FAQ) is an anti-list, not homework (id=2079109647160734202). Construction ≠ making the model lean toward you (id=2033335605925654664).
9. **Non-English brands are structurally weaker in English-heavy LLMs. Observation only. No SOP.** Core training data is mostly English, so other-language brands are already at a disadvantage — not because product or content is worse, but because the model understands their world less well (id=2034056213529563637) (id=2034056920827629816). Same cluster: AI did not eliminate information cocoons; it re-amplified old asymmetry as a visibility / recommendation-power / discourse-power problem (id=2034056213529563637). He framed this as a question he was still thinking about, never restated as a closed law, never turned into “therefore write English pages / buy EN citations.” Related leftovers, still not a SOP: GPT / Gemini may not get first-hand domestic-platform information (id=2033816600642785483); no market tool is doing “AI Search” for other languages (id=2036386832083198358); Doubao / Deepseek “I don’t really understand” (id=2091716914599067838).
10. **Google never serves SEO people. Method is hypothesis → test → measure → iterate. Technical is the foundation. Do not run SOP mechanically.** (id=2090394814319841498) (id=2091844216980979877) (id=2091761728241766791) Official-doc modality: 请执行 = must; 推荐 = must; 避免 = do not; 请勿 = execute (id=2091807896053101013). Once tech is level, rank is page-versus-page at the micro layer — every HTML tag, word, alt, anchor (id=2091301352463102268). Intuition vs skill: a 5-minute site look from old-school thought (id=2094237557530013922) — same as don’t-mechanical-SOP.

**His ranking model `[once]`:** Ranking = (Technical Foundation + Quality) * Brand Reputation (id=2093195666847879327). Methods he cannot graph, he will not recommend. Do not turn this into a scorecard. Real case `[asserted]`: technical foundation +~30% → peak 1.2M US traffic; then PM/boss anti-SEO undoes it. Ranking model live (id=2093240810418704442).

## Output contract

Default delivery is **diagnosis + next steps**, not a biography, not an SEO encyclopedia. Method internalized — do not lecture about Loki unless asked.

**Every output must include:**

1. **Task type** (decline / new site / growth / hold-the-hill / migration / multilingual / ecommerce / GEO ask / YMYL / personal brand / local·GBP)
2. **Do first / stop first:** from the pipeline below, only the 3–7 things actually blocking *this* site
3. **Red flags:** name the ones that hit
4. **One-query-per-page table** (fill what you can; if you cannot, write “this page cannot say what it ranks for”)
5. **Evidence grade:** `in-corpus rule` / `[once]` / `[asserted case]` / `no procedure in corpus`
6. **How to test:** every change is a hypothesis; write what you will look at (GSC / Frog / SERP title pairing / Trends by region). No slogans-only.
7. **User keeps the decision:** space vs recommendation stay separate. Absolute source lines (Shopify-only, “will definitely get hit,” “100% Drop”) are tagged judgments, not orders.

**Forbidden:**

- Talking about Loki himself, talk CVs, or client stories unless the user asks for source
- Upgrading `[asserted]` cases into verified before/afters
- Inventing Day 0 / Step 0 / three reversals / topic clusters / content calendars / “do keyword research first” as a starting ritual
- Listing schema / FAQ / Reddit / PR / semantic matching as required GEO
- Treating DA / backlink volume / citations / AI impressions as KPIs or ranking *causes*
- Filling in steps he never gave (how to rank Top Stories, how to hack a feed, full hreflang *code* SOP beyond the partial intl steps he gave, how to recover from an algorithm)
- Walking the whole list to look comprehensive
- Inventing tweet-ids
- Importing lokiyan.com, firstoptimise, decks, featured snippets, CRO frameworks, generic Local-SEO kits beyond the GBP procedure below
- Treating CWV as the *main* ranking lever (he gave a CrUX field-data panel; it is still not the main lever)
- Inventing a GEO how-to, GEO tracker, or multilingual-citation playbook from the language-lock note

When source is needed, cite `(id=…)` back to `methodology.md`. Do not invent ids.

## SOP pipeline

Advance or drop blocks by task. Do not walk 1 through 35.

### A. Triage

| User is asking | Jump to first |
|---|---|
| Traffic / rankings collapsed | **C technical**, and **`robots.txt` → Crawl status must be first and second** (id=2091795112745689273) |
| New site / buying a domain / expired domain | B then D domain history, then qualify. He is not a 出海 / 新站 expert (Agency / In-house mid/late). Product-first: day-1 query / title / h1 / url per page |
| Local / GBP / brick-and-mortar | **Local / GBP** SOP; Bing Business + Apple Business; on-site NAP must match |
| Changing URLs / rebrand / stack swap | C.migration; no 1:1 301 and Review → stop |
| Multilingual / cross-border | G engines and markets |
| New ecommerce | Shopify + Merchant Center second-pass feed/schema (his single-platform absolute; tag `[overclaim]`) then H. Keep WordPress `[once]` scoped. Being K’d is the domain, not Shopify (id=2095344173826363791) |
| “How do we do GEO / AEO / get ChatGPT to recommend us” | First B business lock + D–F traditional SEO; GEO only gets the underlying (entity), the anti-list, and the language-lock mechanism (multilingual if you want AI-platform exposure; restated id=2093347878098042898); if Google+Microsoft, do Foundation (id=2094038466304868359); Brave/Claude engine note is not a GEO how-to (id=2094338319807078577); honestly say how-to is **no procedure in corpus**. If the brand is not English-native, add law 9 as observation only. Do not build a GEO tracker first |
| YMYL / medical / finance / news / money-adjacent | F Trust; the door is not backlinks. L = Life (id=2094438099694833690). Fake Profile as efficiency hack fails (id=2095347481655840877) |
| Personal brand | Real-name domain + LinkedIn two-way link. Person/social as future SEO carrier if site/brand weak is `[once/experiment]` — not a quit-the-site SOP (id=2094615467981930559). X Articles are an optional SEO’d blog-like channel (id=2094635693993832480) |
| Large enterprise / already category #1 | Hold-the-hill: first stop other people from shipping traffic-killing changes, then talk growth |

### B. Business lock

- Is there a money-making Idea? Does the conversion path work?
- What you optimize is **Money Page + Trust**, not “publish a few more.”
- SEO captures demand; it does not create it. No search demand / no 种草 → many businesses should not start with SEO. Paid can scale when ROAS works (id=2092387406242787628) (id=2092380170426765423).
- Ordinary Digital Marketing (site, conversion, channels) not running → do not start with GEO (id=2064910376060498033).
- Growth vs hold-the-hill: the latter’s first job is risk control (id=2091321150127366357).
- New-site / 出海 ask: he is **not** a 出海 / 新站 expert; he talks Agency / In-house mid/late game (id=2093165450708537490) (id=2092722291243458579). Product-first IA: on day 1 know each page’s query / title / h1 / url; do not find keywords then invent pages (id=2093181903579087176). Do not promote the 出海 category-pick thought experiment to a default new-site SOP (id=2092174932323311912).

Fail this gate and later keywords and content are charity.

### C. Technical foundation

On a decline, this block moves to the front. Technical SEO “is all the Foundation” (id=2091301352463102268).

1. **`robots.txt`** — did it ban crawlers
2. **Crawl status**
3. **Soft 404:** error pages must return HTTP 404, not 200. A 302 to a 200 error page is still Soft 404 (id=2091349098553295075)
4. **Formula:** `Raw = Rendered`; `Desktop = Mobile`; one HTML appears once; no `display:none` second copy; no separate m-site (Canonical does not save it); domestic H5 / mini-program templates default to unfit (id=2091508567119642847) (id=2091008050262110227). “The site must do SSR” `[once]` (id=2091699035929518242). Brave likely does **not** render JS → SPA fails, need SSR (id=2094338319807078577)
5. **Tool:** Screaming Frog is the one must-have (“other tools optional”). Raw vs rendered. Lumar + Botify = enterprise Frog; do not recommend installing them at mid-size (colleagues will hate you) (id=2092784685650997342) (id=2092723929249132561)
6. **CWV field data:** https://cruxvis.withgoogle.com/#/ — origin + all, 28d, LCP / CLS / INP. Lighthouse / PSI = lab / debug only. CWV is **not** a named ranking factor; with other page-experience it is ranking-related. Don’t over-invest; don’t lag competitors; late-game all-green helps; do it early because migration is painful (id=2092889660783722868). PageSpeed only matters when product **and** content are already good. PageSpeed does not improve content. Content is the ranking key. Authority is another layer (id=2095287266247836131) (id=2095288889506443712)
7. **Mobile first screen:** content present; H1 on the first screen; overlays not covering the fold. GSC / Rich Results Test (id=2090686787534598639)
8. **Semantic HTML:** `<main>` = MC; do not div-to-the-bottom (id=2090738619808088255). Ecommerce: product cards in `<article>`, breadcrumbs, complete schema (id=2092036772687716771). Sitemap `changefreq` / `priority` can be deleted (id=2039659702192427443). **H1 = the ranking query of that page.** Beautiful empty prose as H1 is unreadable to Google; people skip H1 then chase sesame. Poetic non-entities Google cannot parse (id=2093224389605261381) (id=2093236681449332851)
9. **Login page** (payment / membership): disclosure, firewall, register / recover, not a too-thin third-party login (id=2091376367740789153)
10. **Migration:** URL versions controlled; 301 one-to-one; SEO Review before the change (id=2091309003397902703). He only dropped the official doc — go there; do not invent steps: https://support.google.com/webmasters/answer/9370220
11. **JS-heavy / fancy effects:** in Chrome, turn JavaScript off. Look at https://www.apple.com/iphone/. Many effects can be written in CSS — that is the most SEO-friendly write. If something important disappears on your site, fix that. Not every crawler can process JS; core content hidden under JS may be invisible. Crawlers he named (not a capability table): Google, Bing, OpenAI, Claude, Grok, Meta, DuckDuckGo, Common Crawl, Deepseek, Doubao, Bytedance, Baidu, Yahoo, Naver. (id=2092105285955473656). Extends: modern Google crawlers render JS; many AI chatbots do **not**. JS-heavy sites still hide from AIO/chat. Check GSC live-index render or Frog Raw vs rendered (id=2094275636357714095). Brave likely does **not** render JS — SPA fails; need SSR. Check you are not blocking Brave. Submit URL https://search.brave.com/submit-url. Brave has no Search Console equivalent → ‘pure SEO’ (id=2094338319807078577)
12. **Internal links:** do **not** put tracking parameters on internal links (anti-crawler; breaks link power even with canonical; crawlers including AI have a bug here). Clean URLs for crawlers and AI; collect tracking server-side (id=2094278631296315660)
13. **千人千面 / personalization vs crawler:** which face does the crawler see? Cloaking-adjacent red flag (id=2094314984310514045)
14. **Huge-site crawl budget:** Crawl Budget Management is enterprise-required (Klook JD). Know URL count, indexed vs not, what was crawled. Soft 404 is the most important point inside it. Still no item-by-item crawl-budget playbook (id=2093665083486523872)

Once tech is level, the fight is the page’s final form: every tag, word, alt, anchor vs the competitor.

### D. Entity / focus

- Buying a domain: links via Semrush / Ahrefs / Majestic; traffic via Semrush / Ahrefs / SimilarWeb; past life via Wayback (malware / botnet history can still trip Chrome years later) (id=2064981657497813013) (id=2092604590067970417). Spam / PBN / porn-gambling history = hell-level start; advise stop. Expired-domain abuse: Google punishes using expired weighted domains; a domain should be bound to a topic (id=2093547820808896687).
- About Us and Contact Us are mandatory.
- About qualifies four things: who is behind it; what the business actually does; experience / credentials; whether content aligns with the real-world entity (id=2090291222556578070) (id=2033192558889963680).
- Homepage: `{modifier} + Entity`, covering the next 3–5 years. Off-entity queries do not belong on this site (id=2091185632202883243).
- Stay focus. Scatter-publishing blows out `siteRadius` and drops Focus (id=2091894056687431704).
- Author cross-checkable (resume, LinkedIn, background)? Preferred: author LinkedIn ↔ site; technical background add GitHub / developer site (id=2091381622616797394) (id=2091198495197913207). Author must link back (id=2091755868954231087). Bidirectional entity + schema `sameAs` (id=2093250660125089901).
- Fake authors stop. If you still batch: Organization author (`"@type":"Organization"` + name + url); if you cannot verify, no author or the site itself (id=2091739865121783923) (id=2091744284668305427). Xiaohongshu / WeChat are not Google author authority (id=2091381622616797394). Later observation: Xiaohongshu as Chinese “search engine” for overseas Chinese — if it did SEO would rival Reddit and affect Gemini/ChatGPT Chinese recs. Keep the old rejection; this is not author-EEAT (id=2093710749608882680).

### E. contentEffort

**Query pick (labor + judgment, not a spreading machine):**

- Every URL: what this page is for, what it ranks, whether the query is unique and has volume (id=2090954259680694666) (id=2090938323284185332). Cannot say it = the page is the problem.
- Tool ladder (id=2092448668712645088): lazy = AI + Ahrefs / DataForSEO; traditional = Semrush / Ahrefs; advanced = Trends; detail = funded Google Ads Planner (most accurate volume). Keep the older ability ladder too (Semrush / Ahrefs → Dataforseo → Keyword Planner → Trends). Split Trends **by region**; confirm users would actually search that way. Do not treat internal jargon (e.g. “XXX AI Agent”) as the SEO name (id=2091304086608236745). Asia Trends spikes are often bot-polluted (id=2048931520086429732). Later readout: Semrush now mostly trend screenshots; DataForSEO good-enough; Ahrefs relatively better data; Asian-language volume still weak. Adobe/Semrush comment is dunk, not a law (id=2094197271655231778).
- KD = opponent troops, not word hardness. Count SEO and content headcount on LinkedIn / careers. A fireteam does not attack a battalion (id=2091668405367791619).
- Query you lose: pair competitor `<title>` tags. Check duplicated titles, core entity missing, frontend default title, verb / modifier match (在线 / 免费 / 观看 / watch) (id=2091682678261375106).
- A keyword is an Entity, not a string. Drop KW Density (id=2091185632202883243).
- DA is forensics or a story, not a lever.

**contentEffort / Quality:**

- Does the batch have increment? Original text / images / video / insights? (id=2092090944648581505)
- Original ≠ stitching the top ten (id=2091362717907251353). Unattended AIGC currently cannot realize Non-commodity (id=2091487107806323136). Token count ≠ Effort (id=2092095823731462302).
- Quality is site-wide. A stitching agent, AI flood, Soft-404 junk, or Link Spam on the site taxes the whole site (id=2091353930425127142).
- Huge sites: corpus only retells “internal ML classify + actively No Index the junk.” No ready 100-page / million-page strategy (id=2092027807719444899). **Kimura’s set, not his SOP.** Crawl Budget Management is enterprise-required (Klook JD); 10 pages ≠ 1M ≠ 10M ≠ 100M. Soft 404 is the load-bearing item. Still no item-by-item playbook (id=2093665083486523872).
- PSEO needs an original spine (algo / ratings / data / product) or it gets smashed in half a year (id=2088639745807278589). Same-template own-data currency-exchange PSEO is legitimate (id=2096533062842793991).
- AI-product site: name the model, changelog-style version pages, `/download` routes, or a real GitHub (id=2092098493695553818). Extends: product `/updates` pages can rank core product queries; a changelog / log page helps any outbound product (like git commits) (id=2094710822136418378) (id=2094711722024325186). Own product is the fastest Effort / Originality signal (id=2094726807568478504).
- Rankable-content test (judgment, not a production line): close to human-written + has Quality + Quality = Effort + Original (id=2091362717907251353). Four-part high-quality: First-hand experience + Originality + Non-commodity + Effort (handwritten, not AI) (id=2092977176501228007). Handwritten dry-goods experiment `[asserted]`: 5000 followers / 10 days — human writing still gets seen. Light, not a growth SOP (id=2094551785461764302).

### F. Trust

- Door: authoritativeness, professionalism, compliance. Not backlinks (id=2033390752001335397).
- Trust going wrong in EEAT is fatal (id=2090697074153283687).
- YMYL threshold “should be bound to the domain” `[once, 应该是]` (id=2091011325438955723). Crypto rank “is compliance in essence, not much to do with SEO” `[once]` (id=2091741166094213429).
- European playbook (buy links + fake authors + junk blogs) cannot repair Trust (id=2090697074153283687).
- Recovery is subtraction: custom-anchor disavow / delete; replace fake authors; junk 404 from the source, then reconsideration. Do not promise “rank will jump immediately” (id=2033817449922245047) (id=2037884887307526631) (id=2090396597066899635).
- Fork Manual Action vs straight Deindex first. Manual Action: dedicated 404 on flagged subdomains / subfolders, then 404 from the source, then reconsideration. Not Manual Action: friend’s repair ~3–4 months `[asserted]`; noindex AIGC from the source, staged nofollow, tune `robots.txt` (id=2038199743797690529). Form text / how to “stage” nofollow: **no procedure in corpus**.
- Spam / AIGC recovery nuance: delete the problematic parts cleanly; **not** delete the whole site (id=2097125740659851465) (id=2097136125852942352).
- Spam policy dual track: algorithm + Manual Action; spam costs Google money (servers + user dissatisfaction) (id=2094335458423742688). Cloaking / “insert keywords only when UA is a crawler” is the first named item — throw the official spam-policy doc at that request.
- SaaS Trust as QRG online-store: Online Stores need secure payment systems and reliable customer service. SaaS is part of online stores. Payment system + customer service named on-site; Stripe mention/logo; Trust / Help / Contact pages. DNA of a real product, not a bolted SEO kit (id=2094935978851078531).
- Fake authors / fake profiles: faking it is as hard as doing it real. Expert-as-author needs a real Profile. YMYL money / health / web3 (id=2095347481655840877) (id=2095348801607491906).
- YMYL L = Life; Google invests in medical SERPs (莆田系 contrast) (id=2094438099694833690).

### G. Multilingual / GEO

- Entrance is Google.com (traditional Search / AI Mode / AI Overview / News / Discover / ecommerce / Image / Video) → do SEO (id=2091364706703581191) (id=2091071455350169891).
- Gemini → not Search. You may borrow SEO theory; do not treat Search-team updates as a Gemini manual.
- Korean → Naver (without it, effect “more than halved”; he has not done Naver himself) (id=2091368193977987496).
- Japanese → Bing Webmaster; Yahoo Japan uses Google, other Yahoos use Bing.
- Bing / IndexNow / engine routing: do not forget Bing; IndexNow for Bing. ChatGPT / Copilot / Yahoo use Bing. Claude uses Bing; Gemini uses Google; ChatGPT uses Bing (id=2093355461303218245) (id=2093336738643275842). Tighten: Google does **not** support IndexNow (said three times). Do connect Bing, Naver, Yandex. https://www.indexnow.org/ (id=2094396130427900220). Engine routing only. **Do not invent a Bing ranking SOP.**
- Brave / Claude: Claude uses Brave Search API. Brave has its own crawler and index. Check not blocking Brave; Brave likely does not render JS → SPA fails, need SSR; submit https://search.brave.com/submit-url; no webmaster tool → ‘pure SEO’ (id=2094338319807078577). Keep tension with Claude→Bing (id=2093355461303218245).
- Agent-mediated search trend `[panel]`: when people instruct agents to research/summarize, they stop searching those queries themselves → generic traffic down; conversion may improve; track agent traffic (Cloudflare or Access Log) (id=2096453567980683290). Panel / trend, not a ranking law. Keep tension with classic GSC.
- France AIO / AI Mode rollout `[panel]`: market rollout ≠ language rollout (French earlier in CH/BE/CA; France market late); mainstream markets largely complete; blue links not officially cancelled; mobile SERP pushes AI harder than desktop; Google still search but Gemini-centric kernel; watch Gemini version trends, not only classic ranking (id=2096475150187372779).
- News vs StackOverflow under AI: news buffered by MSN / Discover / aggregators; StackOverflow hit hardest; Google ads still need websites (id=2096515165126807552).
- Bing AI Performance `[panel]`: useful for brand trend on Bing; Edge/enterprise default → Bing volume in US/UK/EU/CA/AU/JP; bing / google / brave / yandex share high underlying similarity (id=2096749658513256535). Panel, not Bing ranking SOP.
- Multilingual → no IP auto-switch, no auto-redirect; copy Apple’s top banner (and Canva). The landing page from search should already be the right country / language. Legal / compliance redirects are a stated exception (id=2091014853863637176) (id=2091996001632739429). HK Traditional: decide zh-HK vs zh-TW (Cantonese in the head); “unnatural translation = 100% Drop” `[once, overclaim]` (id=2090743694878290165). CN + overseas IA: copy Apple/Canva; overseas unified `.com` then language/region; China `.com.cn` or `.cn`; rest to the engines (id=2093339633614754128). hreflang / intl: **partial procedure** from currency-converter case (id=2096533062842793991) (id=2096569012662735239) — 1:1 locale URLs when business is the same; hreflang as intl SEO foundation; hub page in footer/nav; cannibalization of near-duplicate FX pages; breadcrumb helps when IA unclear; own-data template PSEO OK; point at Google’s international docs https://developers.google.com/search/docs/specialty/international?hl=zh-cn. Still **not** a full hreflang code SOP. Do not invent tags/code he did not give. Soft: enterprise SEO is not one-person “精准揽客” (id=2096534732867764589).
- Official docs “avoid / do not” — do not argue with rank (id=2091807896053101013).
- Subdomain vs root `[asserted case]`: large CN electronics outbound put thousands of AI blogs on the global site → Spam Hit; country subdomains largely unaffected → “子域名和主域名大部分情况下分开来看，是板上钉钉的” (id=2096742057549451505). Open question (not law): if the main domain keeps offending, do subdomains get dragged? Relates to earlier Shopify auto-blog spam case. Keep tension with SRA domain-level fatality.
- Linktree `[soft/asserted]`: paid Linktree-as-profile if you cannot run a site (id=2096764867411853720). Signal may be positive or negative (unknown) (id=2096765184249671952). Do **not** make Linktree required.
- GEO ask: underlying = optimize brand and site entity so an LLM recommends you (id=2091727382726205949). Construction ≠ making the model lean toward you (id=2033335605925654664). Do not hand over the popular kit (id=2079109647160734202). **How-to: no procedure in corpus.** Language lock: AI Search is still language-isolated; CJK can pull EN citations/fanout; no cross-language summary; multilingual if you want AI-platform exposure (id=2092248676324520232). Restated (non-CN-AI): input language + English; all brands → multilingual / international SEO (id=2093347878098042898) — id append, not a playbook. GEO / AI rec = brand + word-of-mouth + ads (id=2093880423529193882). If AEO/GEO = Google + Microsoft, do Foundation (id=2094038466304868359). Keep the tension — this is not a GEO kit. Do not build a GEO tracker first (id=2092224165646622937). China GEO 规范: named doc he pointed at; do **not** import the PDF as doctrine (id=2093578005176353204). Xiaohongshu as Chinese “search engine” for overseas Chinese; if it did SEO would rival Reddit and affect Gemini/ChatGPT Chinese recs — observation, **not** “Xiaohongshu is Google author EEAT” (old rejection stands) (id=2093710749608882680).
- llms.txt: Search / AIO / AI Mode do not use it (word trap). If GEO = all chatbots, still do the file. Format / placement not written (id=2071840010593358218). Later: doing LLM.txt is not causal for AI recommendation; doing it will not hurt (id=2094440229482721382). Keep both: Search/AIO ignore; still optional for chatbots / no-regret.
- **Language-asymmetry observation only — no invented SOP.** Non-English brands are structurally weaker in English-heavy LLMs (ChatGPT / Gemini / Claude / Grok), not because product or content is worse (id=2034056213529563637) (id=2034056920827629816). AI re-amplified old information cocoons as visibility / recommendation / discourse power (id=2034056213529563637). Do not invent “therefore write English pages / buy EN citations / reverse-network playbook.” Doubao / Deepseek how-to is **no procedure in corpus** (id=2091716914599067838).

### Local / GBP

Brick-and-mortar / local. GBP team ≠ Search team; run and optimize separately. “Dirty work” (id=2092207366305681808).

1. Also do **Bing Business** and **Apple Business**.
2. The site must have a map, address, phone, schema, and a dedicated Contact page.
3. Everything done in GBP must exist on the site (NAP match).
4. Social + reviews.
5. GBP with no on-site NAP is a red flag.

Do not import a generic Local-SEO encyclopedia beyond this procedure.

### H. Money

- Users convert from service / money pages, not from blogs. Do the highest-conversion pages, unless Adsense (id=2091775475635073373) (id=2090983234146574708). Blog-only sites lose traffic as AI Mode answers; users like summaries; money page still required (id=2093475631803826251).
- New ecommerce from 2026: he says go Shopify (pure or headless) — tag `[overclaim]`. Spend the saved time on CRO, PDP, collection IA, product photos. Feed and product schema need a second pass in Merchant Center; native is not enough. Shopping feed + image alt + product-image quality “grew fiercely” `[asserted]` (id=2091062668056838266) (id=2089230010616062038) (id=2091995138864406654). How to second-pass: **no procedure in corpus**. WordPress is the overseas SEO default `[once]`; people who say WP is unusable usually never did overseas SEO (id=2093542304372129882). Scoped vs Shopify: WP for content/sites; Shopify still his 2026 ecommerce line. Keep both. Shopify is still better ecommerce architecture; being K’d is the domain, not Shopify (id=2095320035690725505) (id=2095344173826363791). Ecommerce blogs are OK only for product / feature / own Guide — do not chase long-tail auto-related blogs instead of conversion. PDP from Taobao screenshots, Collection technical debt, weekly 10 blogs while Foundation is broken: red flag. 3–4 CN electronics cross-border Shopify sites auto-blogging were all Spam Hit this year; non-brand organic wrecked `[asserted]` (id=2095159020072124578).
- Ecommerce besides the feed (reply-level, not a full audit): reviews, reputation, prove you are first (manufacturer / designer collab / awards); `<article>` product cards, breadcrumbs, complete schema (id=2092036772687716771).
- SaaS money/Trust: name the payment system and customer service; Stripe mention/logo; Trust / Help / Contact pages. DNA of a real product, not a bolted SEO kit (id=2094935978851078531).
- Google dropped FAQ rich results. Do not FAQ every page / every blog. FAQ is for user questions (e.g. buying). Service / product pages may still have FAQ; blogs usually not. Intuition, not every page (id=2095122990493282767) (id=2095157057255268605) (id=2095157590301061376).
- Each recommendation is: hypothesis → how to test → what you measure → next iteration (id=2091844216980979877).
- GSC Generative AI / Bing Total Citations can be read, not used as KPIs. Ask whether citations map to conversion, and whether AI-referred conversion clears 5% of the site (id=2088839484083404844) (id=2021379383303471595).

## Working checklist (tick while you work; do not recite to the user)

**Page**

- [ ] Can you say what this page ranks for, and is the query unique with volume?
- [ ] Product / new site: on day 1, does each page already have query / title / h1 / url? (do not find keywords then invent pages)
- [ ] Title has the core entity, no platform-default long title?
- [ ] After mobile render, first screen has content, H1 is on it, no overlay covering the fold?
- [ ] H1 is the ranking query of that page — not poetic / beautiful-empty prose Google cannot parse? (id=2093224389605261381) (id=2093236681449332851)
- [ ] Raw HTML ≈ rendered? Desktop ≈ mobile? No `display:none` second copy?
- [ ] JS off: does the important content still show? Effects that can be CSS, are CSS? (id=2092105285955473656)
- [ ] Google may render JS; many AI chatbots do not — core content survives without JS for AIO/chat? (id=2094275636357714095)
- [ ] Brave not blocked; SPA has SSR (Brave likely does not render JS)? Submit URL considered? (id=2094338319807078577)
- [ ] Internal links have no tracking parameters? (id=2094278631296315660)
- [ ] Main content lives in `<main>`?
- [ ] Author is a cross-checkable person, or an honest Organization?

**Site**

- [ ] About qualifies the brand; Contact exists?
- [ ] Homepage Entity covers the next 3–5 years? Off-topic content blowing out radius?
- [ ] Ordinary conversion path works, or is this charity / GEO-first?
- [ ] Money-adjacent pages: authority / professionalism / compliance stand up?
- [ ] Domain history clean?
- [ ] Soft 404, crawl ban, separate m-site, IP auto-jump?
- [ ] Huge site: crawl-budget / index-rate / Soft 404 owned? (id=2093665083486523872)
- [ ] Personalization / 千人千面: which face does the crawler see? (id=2094314984310514045)
- [ ] CrUX field data checked (origin + all, 28d, LCP / CLS / INP) at cruxvis.withgoogle.com — not Lighthouse as truth?
- [ ] Local / GBP: on-site map + address + phone + schema + Contact match GBP? Bing Business + Apple Business done?
- [ ] Bing / ChatGPT / Claude routing: IndexNow considered (Bing / Naver / Yandex — Google does *

…(truncated)