# SEO Brief

> Generate an SEO content brief. Use when the user says /seo-brief, asks to create an SEO brief, plan content for search, or optimize content strategy. Triggers: seo-brief, seo brief, seo content, content brief, keyword targeting, search optimization, content strategy.

- Skill: `maggit/seo-brief` (Agent Skill)
- Install (CLI): `npx skillmds@latest add maggit/seo-brief`
- Raw SKILL.md: https://api.skillmd.com/api/skills/maggit/seo-brief/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: maggit (https://skillmd.com/u/maggit)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/maggit/seo-brief

---


# SEO Content Brief

## Purpose

Create a comprehensive content brief that guides a writer to produce a piece of content optimized for search engines while delivering genuine value to readers. The brief ensures content is strategically targeted and well-structured before writing begins.

## When to Use

- Planning a new blog post, article, or landing page targeting organic search
- Briefing a content writer or freelancer on what to produce
- Auditing existing content for SEO improvements

## Inputs

- **Target keyword or topic**: The primary search term to target
- **Content type**: Blog post, guide, landing page, comparison, etc. (optional)
- **Target audience**: Who this content is for (optional)
- **Business goal**: What action the reader should take (optional)
- **Competitors or references**: URLs of competing content to consider (optional)

## Output Format

Produce a markdown document with the following sections:

### 1. Target Keyword
- **Primary keyword**: The main keyword to optimize for
- **Secondary keywords**: 3-5 related terms to incorporate naturally
- **Long-tail variations**: 3-5 longer, more specific search queries

### 2. Search Intent
Identify the dominant search intent:
- **Intent type**: Informational, navigational, transactional, or commercial investigation
- **What the searcher wants**: One sentence describing the searcher's goal
- **Content format expectation**: What format searchers expect (how-to guide, list, comparison table, etc.)

### 3. Content Specifications
- **Recommended title**: A working title (include primary keyword, under 60 characters)
- **Meta description**: 150-160 characters summarizing the page for search results
- **Recommended word count**: Based on the topic's depth requirements
- **Tone**: Formal, conversational, technical, etc.

### 4. Content Outline
A detailed H2/H3 heading structure for the article:
```
## H2: Section Title
   ### H3: Subsection
   ### H3: Subsection
## H2: Section Title
```
Include brief notes under each heading about what to cover.

### 5. Key Points to Cover
Bulleted list of specific facts, arguments, or angles the content must address. These are non-negotiable elements that make the content comprehensive.

### 6. Internal Linking Suggestions
- Pages on the site to link from this content
- Pages on the site to link to from this content
- Suggested anchor text for each link

If site structure is unknown, provide guidance on types of pages to link (e.g., "link to your pricing page when mentioning plans").

### 7. Call to Action
- Primary CTA: What the reader should do after reading
- CTA placement: Where in the content to position it
- Supporting CTAs: Secondary actions (newsletter signup, related content)

### 8. Competitive Notes
Brief observations on what competing content does well and where this piece can differentiate. If no competitors were provided, suggest what to look for.

## Example

**Input**: "SEO brief for the keyword 'how to write a project proposal'"

**Output**: A brief targeting the primary keyword with secondary keywords (project proposal template, proposal writing tips, project proposal example), informational intent analysis, a recommended title ("How to Write a Project Proposal: A Step-by-Step Guide"), a content outline covering (what a project proposal is, when you need one, step-by-step writing process, common mistakes, template/example), key points (include real examples, address both internal and client-facing proposals, cover budget and timeline sections), internal linking suggestions (link to project management tools, templates page), and CTA (download a project proposal template).

## Guidelines

- Prioritize search intent over keyword density -- the content must answer what the searcher is looking for
- Keep the outline actionable: a writer should be able to produce the content from this brief alone
- Include secondary keywords naturally in the outline -- do not force them
- The meta description should compel clicks, not just contain keywords
- Base word count recommendations on topic complexity, not arbitrary targets
- Focus on creating content that is genuinely more useful than existing results