# Aico Pm Competitor Analysis

> Research and analyze competitors with STRUCTURED output: feature comparison matrix, strengths/weaknesses analysis, and actionable recommendations. UNIQUE VALUE: Creates standardized competitor analysis document with feature matrix and strategic recommendations. Use this skill when: - User asks "what do competitors do?", "who are our competitors?" - User mentions competitor names or asks for product comparison - User asks for "competitor analysis", "market research", "competitive landscape" - Entering new market, feature area, or evaluating product direction - Need to understand competitive landscape before making product decisions - Writing PRD and need market context or differentiation strategy Output format: Feature comparison matrix + Strengths/Weaknesses + Actionable recommendations

- Skill: `majiayu000/aico-pm-competitor-analysis` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/aico-pm-competitor-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/aico-pm-competitor-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/aico-pm-competitor-analysis

---


# Competitor Analysis

## Language Configuration

Before generating any content, check `aico.json` in project root for `language` field to determine the output language. If not set, default to English.

## Process

1. **Identify competitors**: Direct and indirect
2. **Create feature matrix**: Compare capabilities
3. **Analyze each competitor**: Strengths, weaknesses, positioning
4. **Identify market gaps**: Opportunities for differentiation
5. **Develop recommendations**: Actionable strategies

## Analysis Document Template

```markdown
# Competitor Analysis: [Product Area]

## Executive Summary

[2-3 sentence overview of findings]

## Competitors Overview

| Competitor | Type     | Target Users | Key Strength |
| ---------- | -------- | ------------ | ------------ |
| [Name]     | Direct   | [Users]      | [Strength]   |
| [Name]     | Indirect | [Users]      | [Strength]   |

## Feature Comparison

| Feature     | Us    | Competitor A | Competitor B |
| ----------- | ----- | ------------ | ------------ |
| [Feature 1] | ✓/✗/- | ✓/✗/-        | ✓/✗/-        |

Legend: ✓ Has / ✗ Doesn't have / - Partial

## Detailed Analysis

### [Competitor Name]

- **Strengths**: [What they do well]
- **Weaknesses**: [Where they fall short]
- **Positioning**: [How they position themselves]

## Opportunities

### Gaps in Market

- [Gap 1]: [How we can address]

### Differentiation Strategies

- [Strategy 1]

## Recommendations

- [Actionable recommendation based on analysis]
```

## Research Sources

- Product websites and documentation
- User reviews (G2, Capterra, etc.)
- Social media and community feedback
- Direct product trials

## Key Rules

- ALWAYS include both direct and indirect competitors
- MUST create feature comparison matrix
- ALWAYS end with actionable recommendations
- Include positioning and strategy, not just features

## Common Mistakes

- ❌ Only direct competitors → ✅ Include indirect/adjacent
- ❌ Feature-only focus → ✅ Include positioning/strategy
- ❌ No recommendations → ✅ Always end with actions