# Attribution

> Use to define measurement, data sharing, and ROI reporting for joint campaigns.

- Skill: `majiayu000/attribution` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/attribution`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/attribution/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/attribution

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# Co-marketing Attribution Playbook Skill

## When to Use
- Planning measurement strategy for joint campaigns or events.
- Reconciling attribution discrepancies between partner analytics stacks.
- Preparing executive or partner reports on shared pipeline/revenue impact.

## Framework
1. **Taxonomy Alignment** – agree on UTM structure, campaign IDs, stages, and conversion definitions.
2. **Data Exchange** – determine cadence, format, security requirements, and normalization rules.
3. **Attribution Models** – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
4. **Governance** – define owners for metric updates, dispute resolution, and audit trails.
5. **Storytelling** – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.

## Templates
- Attribution worksheet (source → partner → funnel stage → revenue).
- Data sharing checklist (fields, format, frequency, security).
- Reporting deck outline (KPIs, insights, actions).

## Tips
- Run attribution dry-runs before launch to catch data gaps.
- Include qualitative context (partner reach, brand lift) alongside quantitative metrics.
- Pair with `track-source` command to keep reports consistent across cycles.

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