# Bbs Brand

> Black Bear Studio brand guidelines. Use when creating copy, documentation, or client-facing materials.

- Skill: `majiayu000/bbs-brand` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/bbs-brand`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/bbs-brand/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/bbs-brand

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# Black Bear Studio — Brand Guidelines

## Voice
- Pragmatic, direct, warm but not cheesy
- Clean, minimal, calm authority
- Builder energy without hype
- Short sentences, clear reasoning

## Tagline
"Small batch. Serious craft."

## Visual
- Fonts: Syne (headings), DM Sans (body)
- Colors: Refer to brand-guidelines.md in Notion
- Logo: Separated format "Black Bear Studio" (not merged)

## Don'ts
- No "indie apps" language — signals hobby-tier to enterprise
- No corporate jargon or inflated claims
- No emojis in professional outputs
- No "we're excited to announce" style copy
- Never promise features not yet built

## Products
- SkillsFrame: "AI-powered CV tailoring for senior professionals"
- Plato: "3D browser-based training platform for managers"