# Brand Architect

> Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.

- Skill: `majiayu000/brand-architect-2` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/brand-architect-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/brand-architect-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/brand-architect-2

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# Brand Architect - Day-One Brand Strategy

## Overview

Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.

**Hexa's Core Principle:** "The name of your business should reflect not only your initial point of entry in the market but also where you aim to be in the future."

## When This Activates

- "What should I name it"
- Brand name questions
- Brand positioning
- Brand voice definition
- Logo, colors, visual identity
- "How do I differentiate"
- Trademark considerations

## The Framework: Brand Architecture Stack

```
┌─────────────────────────────────────────┐
│          BRAND IDENTITY                  │
│    (Logo, Colors, Typography)            │
├─────────────────────────────────────────┤
│           BRAND VOICE                    │
│    (Tone, Language, Personality)         │
├─────────────────────────────────────────┤
│         BRAND POSITIONING                │
│    (Who, What, Why Different)            │
├─────────────────────────────────────────┤
│           BRAND NAME                     │
│    (The Foundation)                      │
└─────────────────────────────────────────┘
```

Build from bottom up: Name → Positioning → Voice → Identity.

## Naming Approaches

| Approach | Example | Best For |
|----------|---------|----------|
| Descriptive | Salesforce | Clear category |
| Evocative | Nike, Apple | Emotional resonance |
| Invented | Spotify | Unique, ownable |
| Founder | Bloomberg | Personal brand |
| Mashup | Instagram | Clever, memorable |

## Name Evaluation (Score 1-5)

- Easy to spell/pronounce
- Memorable
- Domain available
- Trademark-able
- Works at scale
- International friendly

**Minimum score:** 35/50

## Positioning Statement Template

```
For [target customer]
who [problem/need],
[Product Name] is a [category]
that [primary benefit].
Unlike [primary alternative],
we [key differentiator].
```

## Brand Voice Framework

| Dimension | Spectrum |
|-----------|----------|
| Formal ↔ Casual | [Position] |
| Serious ↔ Playful | [Position] |
| Expert ↔ Approachable | [Position] |

## Integration

- `brand-name-generator` - Generate candidates
- `copywriter` - Brand-consistent copy
- `startup-icp-definer` - Define audience
- `micro-landing-builder` - Brand-aligned pages

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**For complete naming evaluation matrices, positioning maps, voice definition frameworks, visual identity guidelines, color psychology reference, and output templates, see:** `references/full-guide.md`