# Brand Measurement Dashboard

> KPI framework and reporting system for tracking brand health, consistency, and impact.

- Skill: `majiayu000/brand-measurement-dashboard` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/brand-measurement-dashboard`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/brand-measurement-dashboard/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/brand-measurement-dashboard

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# Brand Measurement Dashboard Skill

## When to Use
- Establishing KPIs for brand initiatives or campaigns.
- Building recurring dashboards for ELT, marketing, or product leadership.
- Connecting creative execution metrics to business outcomes.

## Framework
1. **Outcome Metrics** – awareness, consideration, preference, NPS, share of voice.
2. **Experience Metrics** – consistency scores, QA pass rate, accessibility compliance, latency.
3. **Engagement Metrics** – content consumption, event attendance, community participation.
4. **Business Impact** – influenced pipeline, win rate lift, pricing power, retention shifts.
5. **Governance Signals** – council throughput, exception volume, training completion.

## Templates
- BI dashboard layout with recommended charts + refresh cadences.
- KPI definition sheet with owners, data sources, and calculation notes.
- Executive summary template highlighting trends, risks, and asks.

## Tips
- Pair qualitative verbatims with trend charts to humanize data.
- Tag each metric with decision owner so follow-ups are clear.
- Integrate with `run-brand-governance-council` for automated reporting.

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