# Brief Generator > Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer. - Skill: `majiayu000/brief-generator-2` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds add majiayu000/brief-generator-2` - Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/brief-generator-2/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - License: Apache-2.0 - Author: majiayu000 (https://skillmd.com/u/majiayu000) - Updated: 2026-09-09 - Page: https://skillmd.com/skills/majiayu000/brief-generator-2 --- # Brief Generator This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships. ## Quick Start Shortest invocation: ``` Create an influencer brief for [campaign] ``` Common scenario: ``` Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline ``` ## Skill Contract - **Reads**: campaign name, brand, product/service, target platforms, content types and quantities, key message, CTA, timeline, compensation terms. Pulls any prior campaign facts from `memory/hot-cache.md` when present. - **Writes**: a complete creator-ready brief saved to `memory/influencer/brief-generator/YYYY-MM-DD-.md`. - **Promotes**: durable campaign facts (brand handle, campaign hashtag, disclosure standard, posting window, usage-rights duration) to `memory/hot-cache.md`. - **Done when**: - The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact). - Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for. - Deliverables and quantities match what the user requested per platform. - **Primary next skill**: [budget-optimizer](../budget-optimizer/SKILL.md) ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md). ## Data Sources This family has no live integrations required (Tier 1). The skill works end to end by asking the user for inputs: campaign details, deliverables, key messages, timeline, and compensation. Provide those in the prompt and you get a complete brief with zero setup. Optional connectors that can enrich a brief when available: - `~~influencer database` — pull creator handles, audience size, and past collaboration notes to personalize the "Why You" section. - `~~social platform analytics` — confirm current format specs and best-performing post lengths per platform. - `~~CRM` — fetch the assigned point of contact and prior brief versions for an ambassador. When the brief makes marketing claims (performance figures, guarantees, health/finance statements), pull approved claim wording and claim-level disclaimers from `memory/claims/claims-ledger.md` — the [offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) ledger — when present (keyless Tier 1). See [CONNECTORS.md](../../../CONNECTORS.md) for the verified free/keyless recipe per category. None are required. ## Instructions When a user requests a brief: 1. **Gather brief inputs** — capture campaign info, deliverables (platform, content type, quantity), key message, CTA, timeline, and compensation. Use the input checklist in [references/brief-templates.md](references/brief-templates.md#brief-input-capture). Pull prior campaign facts from `memory/hot-cache.md` if present. If the user wants the brief to reflect the creator's real voice, capture it first via [creator-voice-intake.md](references/creator-voice-intake.md). 2. **Generate the professional brief** — fill the master template (overview, key messages, deliverables, creative direction, product details, campaign assets, timeline, approval process, legal/compliance with disclosure + usage rights, compensation, contact, FAQ, acknowledgment). Full fill-in template: [references/brief-templates.md](references/brief-templates.md#master-brief-template). Tune wording to the platform. Source claim-bearing key messages from the approved wording in `memory/claims/claims-ledger.md` when the claim is registered; mark unregistered claims `[needs source]` in the brief and drop them as one-line candidates in `memory/claims/candidates.md` for [offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) to resolve. 3. **Apply content-type and campaign-type variations** — adjust emphasis per platform (TikTok hook/sounds, IG Reels/Stories/Feed, YouTube integration/Shorts) and per campaign type (launch, review, event, ambassador, giveaway). Variation tables: [references/brief-templates.md](references/brief-templates.md#brief-variations-by-content-type). 4. **Save and promote** — write the finished brief to `memory/influencer/brief-generator/YYYY-MM-DD-.md`. Promote durable facts (brand handle, campaign hashtag, disclosure standard, posting window, usage-rights duration) to `memory/hot-cache.md`. Disclosure and usage rights must be stated explicitly — never leave them as placeholders once the user has given input. Briefs are guidelines, not scripts: respect the creator's voice while pinning the key messages and compliance terms. ## Example **User**: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok" **Output**: Complete brief — messaging around organic ingredients and clean label, deliverables of 1 IG Reel + 1 TikTok video with platform specs, creative direction for "morning routine" / "workout fuel" angles, timeline with draft + go-live dates, #ad disclosure at caption start, and 12-month repost/paid usage rights. Saved to `memory/influencer/brief-generator/`. ## Reference Materials - Shared contract: [skill-contract.md](../../../references/skill-contract.md) - Shared state model: [state-model.md](../../../references/state-model.md) - Connector recipes: [CONNECTORS.md](../../../CONNECTORS.md) - C3 scoring architecture (when scoring brief quality): [references/c3/scoring-architecture.md](../../../references/c3/scoring-architecture.md) - Brief templates & variations (master fill-in template, content-type and campaign-type variations, invoke patterns, tips): [brief-templates.md](references/brief-templates.md) - Creator voice intake (capture real voice before briefing; content-reviewer reads the captured voice): [creator-voice-intake.md](references/creator-voice-intake.md) - Sibling skills: - [campaign-planner](../campaign-planner/SKILL.md) - Create the campaign this brief supports - [budget-optimizer](../budget-optimizer/SKILL.md) - Allocate spend across the briefed creators - [content-reviewer](../../activate/content-reviewer/SKILL.md) - Review submitted content - [outreach-manager](../../activate/outreach-manager/SKILL.md) - Deliver briefs to influencers - [contract-helper](../../activate/contract-helper/SKILL.md) - Include legal terms ## Next Best Skill - **Primary**: [budget-optimizer](../budget-optimizer/SKILL.md) - Once the brief defines deliverables, set how spend is split across creators and platforms. - **Alternates (same Plan family)**: - [campaign-planner](../campaign-planner/SKILL.md) - Re-plan campaign scope if the brief surfaces new deliverable needs. - [outreach-manager](../../activate/outreach-manager/SKILL.md) - Send the finished brief to selected creators. **Termination note**: Maintain a visited-set. If a recommended skill was already invoked this session, stop and report chain-complete instead of re-running it. Cap any handoff chain at max-depth 3.