# Competitive Intel

> Use when researching, documenting, and sharing competitor insights with GTM teams.

- Skill: `majiayu000/competitive-intel` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/competitive-intel`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/competitive-intel/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/competitive-intel

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# Competitive Intelligence Ops Skill

## When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.

## Framework
1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates.
2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions.
3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests.
4. **Enable** – deliver via enablement hubs, Slack alerts, office hours.
5. **Measure** – track adoption, impact on win rates, feedback loops.

## Templates
- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
- Alert format for urgent updates.
- Win/loss survey + summary report.

## Tips
- Always cite sources and freshness dates.
- Partner with sales enablement to ensure updates are surfaced during deal cycles.
- Keep a change log to monitor how competitor narratives evolve.

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