# Competitor Analysis > Use when the user asks to "compare competitors" or find SEO/GEO gaps; analyzes keywords, content, backlinks, AI citations, and traffic share. 竞品分析/竞争对手 - Skill: `majiayu000/competitor-analysis-8` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds add majiayu000/competitor-analysis-8` - Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/competitor-analysis-8/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - License: Apache-2.0 - Author: majiayu000 (https://skillmd.com/u/majiayu000) - Updated: 2026-09-09 - Page: https://skillmd.com/skills/majiayu000/competitor-analysis-8 --- # Competitor Analysis Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps. ## Quick Start ``` Analyze SEO strategy for [competitor URL] ``` ``` Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3] ``` ## Skill Contract **Expected output**: a prioritized competitor brief plus the standard handoff summary for `memory/research/`. - **Reads**: goals, market inputs, tool data, and prior strategy from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md) when available. - **Writes**: a user-facing analysis and reusable summary. - **Promotes**: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Primary next skill**: [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md) when the competitive landscape is clear. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md). ## Data Sources Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md). ## Instructions When a user requests competitor analysis: 1. **Identify Competitors** — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already. 2. **Gather Competitor Data** — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings. 3. **Analyze Keyword Rankings** — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps. 4. **Audit Content Strategy** — review content volume, top performers, publishing patterns, themes, and success factors. 5. **Analyze Backlink Profile** — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets. 6. **Technical SEO Assessment** — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses. 7. **GEO / AI Citation Analysis** — test which queries cite competitors, what formats get cited, and where competitors still leave openings. 8. **Synthesize Competitive Intelligence** — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan. > **Reference**: See [references/analysis-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/analysis-templates.md) for the compact templates used at each step. ## Example See [references/example-report.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/example-report.md) for a full sample analyzing HubSpot's marketing keyword dominance. ## Advanced Analysis Types ### Content Gap Analysis ``` Show me content [competitor] has that I don't, sorted by traffic potential ``` ### Link Intersection ``` Find sites linking to [competitor 1] AND [competitor 2] but not me ``` ### SERP Feature Analysis ``` What SERP features do competitors win? (Featured snippets, PAA, etc.) ``` ### Historical Tracking ``` How has [competitor]'s SEO strategy evolved over the past year? ``` ## Tips for Success Analyze 3-5 competitors, include indirect players, and study both strengths and failures. ### Save Results After delivering, offer to save `memory/research/competitor-analysis/YYYY-MM-DD-.md` and promote durable conclusions to `memory/hot-cache.md`. ## Reference Materials - [Analysis Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/analysis-templates.md) — Step-by-step analysis templates - [Battlecard Template](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/battlecard-template.md) — Quick-reference battlecard format - [Positioning Frameworks](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/positioning-frameworks.md) — Positioning and differentiation frameworks - [Example Report](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/example-report.md) — Worked sample ## Next Best Skill Primary: [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md). Also: [serp-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/serp-analysis/SKILL.md) and [backlink-analyzer](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/monitor/backlink-analyzer/SKILL.md).