# Content Marketing

> Activate for content strategy, editorial calendars, content pillar mapping, blog planning, and content audit. Use when planning content programs, creating editorial workflows, or building topic clusters.

- Skill: `majiayu000/content-marketing-5` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/content-marketing-5`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/content-marketing-5/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/content-marketing-5

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# Content Marketing

Strategic content planning, editorial workflows, and content optimization frameworks.

## When to Use

- Content strategy development
- Editorial calendar creation
- Blog post planning
- Content pillar/cluster mapping
- Content audit needed
- Repurposing workflows

## Core Capabilities

### Content Strategy
Load: `references/content-strategy-framework.md`

### Editorial Calendar
Load: `references/editorial-calendar-template.md`

### Blog Post Templates
Load: `references/blog-post-templates.md`

### Content Audit
Load: `references/content-audit-checklist.md`

## Quick Reference

**Content Pillars:** 3-5 core themes aligned with business goals

**Content Types:** Blog, video, podcast, social, email

**Audit Actions:** Keep, Update, Consolidate, Redirect, Delete

## Workflow

### Content Strategy Workflow
1. Audit existing content
2. Define audience personas
3. Identify content pillars (3-5)
4. Map topic clusters per pillar
5. Create editorial calendar
6. Define production workflow
7. Set measurement framework

### Blog Planning Workflow
1. Keyword research (use seo-optimization skill)
2. Select template based on intent
3. Create content brief
4. Outline → Draft → Edit → Publish

### Content Repurposing
- Blog → Social posts, email sequence, video script
- Podcast → Blog post
- Webinar → Multiple blogs

## Report Output

**Activate:** `assets-organizing` skill for report file paths

Content reports go to `assets/reports/content/{date}-{content-type}-audit.md`

## Agent Integration

**Primary Agents:** content-creator, campaign-manager, attraction-specialist

**Skill Dependencies:** seo-optimization, brand-guidelines, creativity, assets-organizing (report organization)

## Best Practices

1. Lead with value, not promotion
2. Match content to buyer journey stage
3. Maintain consistent publishing schedule
4. Update evergreen content quarterly
5. Repurpose before creating new
6. Measure content ROI, not just traffic