# Content Variants

> Use when planning, approving, and versioning personalized creative assets.

- Skill: `majiayu000/content-variants` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/content-variants`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/content-variants/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/content-variants

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# Content Variant System Skill

## When to Use
- Mapping creative requirements for each decision tree branch.
- Coordinating design, copy, and legal reviews across multiple channels.
- Auditing variant performance or sunsetting outdated experiences.

## Framework
1. **Variant Inventory** – catalog base asset, variant name, audience, channel, owner, expiration.
2. **Approval Flow** – document reviewers, compliance steps, localization, accessibility requirements.
3. **Asset Delivery** – link storage locations (DAM, CMS, MAP) plus version IDs and CDN paths.
4. **Testing Hooks** – note experiment IDs, KPIs, guardrails for each variant.
5. **Lifecycle Management** – set refresh cadences, archival rules, and dependency tracking.

## Templates
- Variant matrix (channel × persona × lifecycle stage).
- Approval checklist (copy, design, legal, localization, accessibility).
- Performance tracker (variant → impressions → engagement → conversion → decision).

## Tips
- Assign unique IDs to every variant for analytics + rollback references.
- Bundle variants into kits aligned with key journeys for easier governance.
- Pair with `decision-trees` outputs to ensure every branch has an approved asset.

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