# Creative Brief Framework

> Use to structure concise creative briefs with goals, audience, and guardrails.

- Skill: `majiayu000/creative-brief-framework` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/creative-brief-framework`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/creative-brief-framework/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/creative-brief-framework

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# Creative Brief Framework Skill

## When to Use
- Kicking off new campaigns, product launches, or brand refresh projects.
- Aligning marketing, product, and creative teams on objectives and deliverables.
- Onboarding agencies or freelancers with standardized briefs.

## Framework
1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints.
2. **Audience & Insights** – detail personas, pain points, and proof points.
3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance.
4. **Deliverables & Channels** – list required assets, specs, and priority order.
5. **Logistics** – include timeline, approvals, budget, references, and point people.

## Templates
- One-page creative brief document.
- Stakeholder Q&A worksheet.
- Kickoff deck outline with timeline + responsibilities.

## Tips
- Keep it scannable; link deeper research in appendices.
- Capture “what success looks like” with quantitative + qualitative signals.
- Pair with `production-playbook` to convert briefs into task plans.

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