# Creative Variants

> Use when developing hooks, visuals, and copy variations for paid campaigns across channels.

- Skill: `majiayu000/creative-variants` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/creative-variants`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/creative-variants/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/creative-variants

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# Creative Variant Playbooks Skill

## When to Use
- Kicking off new campaigns needing multiple creative angles.
- Refreshing fatigued ads to regain performance.
- Running systematic creative testing programs.

## Framework
1. **Hook Library** – benefit, problem, proof, story, contrarian, curiosity.
2. **Format Matrix** – channel x format (video, carousel, single image, text ad) with unique requirements.
3. **Story Formula** – Hook → Value Proof → CTA; adapt for each channel.
4. **Voice & Tone** – align with persona (executive vs practitioner) and funnel stage.

## Checklist
- ✅ Unique headline + body copy per variant.
- ✅ Visuals sized and optimized per channel.
- ✅ CTA and offer match landing page.
- ✅ Accessibility: subtitles, alt text, high contrast.
- ✅ Compliance/legal disclaimers added.

## Templates
- Variant tracker (concept, hook, asset link, status, performance snapshot).
- Caption/copy bank with placeholders and emoji/hashtag guidance.
- Video storyboard sheet.

## Tips
- Pair evergreen and timely hooks to keep pipelines fresh.
- Recycle top-performing organic content into paid variations.
- Archive learnings in a centralized asset library.

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