# Event Briefs

> Use when documenting event objectives, requirements, and alignment across stakeholders.

- Skill: `majiayu000/event-briefs` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/event-briefs`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/event-briefs/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/event-briefs

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# Event Brief Systems Skill

## When to Use
- Kicking off any event (webinar, field, flagship).
- Aligning cross-functional partners before production starts.
- Handing event concepts to producers or regional teams.

## Framework
1. **Overview** – goal, target audience, date, format, tier.
2. **Narrative** – theme, key messages, CTA, proof assets.
3. **Experience** – agenda, speakers, demos, activations.
4. **Promotion** – channels, audience segments, partner amplification.
5. **Operations** – budgets, vendors, timelines, risks, approvals.
6. **Measurement** – KPIs, dashboards, survey plan, follow-up flows.

## Templates
- Master event brief doc (editable copy with the sections above preformatted).
- Reviewer checklist (approvals, dependencies, instrumentation, follow-up).
- Handoff packet outline for producers/regional teams.

## Checklist
- ✅ Approvers + owners defined.
- ✅ Dependencies captured (product readiness, content, sales enablement).
- ✅ Data instrumentation planned.
- ✅ Post-event follow-up mapped.

## Tips
- Keep briefs in shared workspace; version by event iteration.
- Reuse sections for series; highlight delta vs prior runs.
- Pair with `manage-production` outputs to ensure continuity.

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