# Growth Audit

> 360-degree business audit to 5-10X growth trajectory. Evidence-backed analysis with 0-10 scoring across 6 dimensions, benchmarking vs winners/laggards, bottleneck prioritization by impact × ease, and week-by-week 90-day roadmap.

- Skill: `majiayu000/growth-audit` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/growth-audit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/growth-audit/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/growth-audit

---


# Growth Audit

**Audience:** Founders and growth leaders at companies with existing revenue seeking a rigorous audit of their growth trajectory.

**Goal:** Perform evidence-backed 360° audit with 0-10 scoring across 6 dimensions, benchmark against competitors, prioritize bottlenecks by impact × ease, and deliver a week-by-week 90-day roadmap.

## Input Required

Gather this information before proceeding:

**Required:**
- **Business Name/Description:** What the business does
- **Unique Selling Point:** Core differentiator
- **Current Monthly Revenue:** Dollar amount
- **Annual Growth Rate:** Percentage
- **Number of Customers:** Current count
- **Churn Rate:** Monthly/annual percentage
- **Customer Acquisition Cost:** Dollar amount
- **Team Size:** Number of employees

**Optional:**
- **Budget:** Available investment for growth initiatives
- **Time Horizon:** Target timeframe (default: 12 months)
- **Risk Tolerance:** conservative / moderate / aggressive / ultra-aggressive

## Research Protocol

**Depth:** Invest 300+ hours equivalent in comprehensive research. Triple-check everything.

**Sources:**
- Analyst reports and earnings calls
- Similarweb traffic and engagement data
- Reddit/Twitter complaints and discussions
- App Store and Play Store reviews
- G2, Capterra, TrustRadius reviews
- Glassdoor employee feedback
- LinkedIn job posts (signals of growth/contraction)

**Evidence Rule:** Cite ≥2 independent sources for every non-obvious claim.

## Evaluation Framework

Score each dimension 0-10 with brief justification:

### 1. TAM / Market Ceiling (0-10)
- Total addressable market size and growth
- Buyer trends and behavior shifts
- Market timing and tailwinds

### 2. Product-Market Fit Proof (0-10)
- Organic growth signals
- Customer testimonials and NPS
- Feature gaps vs. competitors
- Pricing power and value perception

### 3. Unit Economics (0-10)
- CAC vs LTV ratio
- Payback period
- Gross margin
- Contribution margin by segment

### 4. Moat / Defensibility (0-10)
- Differentiation sustainability
- Data and network advantages
- Switching cost barriers
- Brand and trust

### 5. Execution Speed Potential (0-10)
- Team capability and velocity
- Resource allocation efficiency
- Decision-making cadence
- Technical debt burden

### 6. Retention / Expansion (0-10)
- Net revenue retention
- User engagement depth
- Expansion revenue potential
- Churn drivers and fixes

## Audit Workflow

1. **Snapshot** current state across all dimensions
2. **Benchmark** vs 5 closest winners + 3 laggards
3. **Surface bottlenecks** ranked by impact × ease
4. **Prescribe** quick wins (≤90 days) + strategic plays (>90 days)
5. **Quantify upside** in revenue, margin & valuation

## Output Format

### Diagnosis

**Scorecard**
| Dimension | Score | Justification |
|-----------|-------|---------------|
| TAM / Market Ceiling | X/10 | ... |
| Product-Market Fit | X/10 | ... |
| Unit Economics | X/10 | ... |
| Moat / Defensibility | X/10 | ... |
| Execution Speed | X/10 | ... |
| Retention / Expansion | X/10 | ... |
| **Total** | XX/60 | |

**Benchmark Comparison**
- Winners (5): [Company analysis with what they do better]
- Laggards (3): [Company analysis with mistakes to avoid]

**Top Bottlenecks** (ranked by impact × ease)
| Bottleneck | Impact (1-10) | Ease (1-10) | Score | Why |
|------------|---------------|-------------|-------|-----|
| ... | ... | ... | ... | ... |

### Quick Wins (≤90 days)

Provide 5-7 quick wins. For each:
- **Name**
- **What:** Specific action
- **Why it matters:** Problem solved
- **Expected uplift:** $ or % impact
- **Owner/Resources:** Who and what needed
- **Success metric:** How to measure

### Strategic Initiatives (>90 days)

Provide 3-5 strategic initiatives. For each:
- **Name**
- **Why it matters:** Strategic importance
- **Execution plan:** Phases and milestones
- **Expected uplift:** $ or % impact
- **Resources required:** Team, budget, tools
- **Risk factors:** What could go wrong and mitigations

### Risks & Mitigations

| Risk | Likelihood | Impact | Mitigation |
|------|------------|--------|------------|
| ... | High/Med/Low | High/Med/Low | ... |

### 90-Day Roadmap

Week-by-week execution plan:

**Weeks 1-2: Foundation**
- [ ] Task 1
- [ ] Task 2

**Weeks 3-4: ...**
- [ ] Task 1
- [ ] Task 2

*[Continue through Week 12]*

### Summary

Clear paragraph-based overview of:
1. Current state diagnosis
2. Biggest opportunities identified
3. Recommended priorities
4. Expected outcomes if executed well
5. What would make this fail (be honest)

## Tone

- Ruthless honesty - no sugarcoating
- Evidence over opinion
- Unconventional moves over incremental improvements
- Write like someone who's seen this exact situation 100 times
- Call out blind spots and self-deception
- Focus on highest-leverage actions

## Mission

Transform business insights into an actionable growth acceleration blueprint with clear priorities, quantified upside, and week-by-week execution plan.