# Instagram Content

> Instagram caption structure, visual content briefs, hashtag strategy, and Reels/carousel optimization

- Skill: `majiayu000/instagram-content` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/instagram-content`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/instagram-content/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/instagram-content

---


# Instagram Content Skill

## Overview

This skill covers Instagram caption writing, visual brief creation, hashtag research strategy, Reels optimization, and platform-specific engagement tactics for 2024–2025 algorithm.

## Instagram Algorithm Key Factors (2025)

- **Reels** get 2–3x more reach than static posts
- **Carousels** drive highest saves and shares among feed formats
- **Comments** > reactions for ranking signals
- **Saves** are the strongest positive signal (bookmark = high value content)
- **Consistency** of posting cadence matters more than frequency
- **Story interactions** (polls, questions, sliders) boost overall profile reach
- **Hashtags** are secondary to content quality; 5–10 targeted > 30 generic

## Caption Structure Framework

### The AIDA Caption
```
[Attention: Bold first line — what stops the scroll]

[Interest: Context or story that makes them want more]

[Desire: The value/outcome/transformation]

[Action: Clear, single CTA]

.
.
.
#hashtag1 #hashtag2 #hashtag3
```

### The Micro-Story Caption
```
[Scene setter: 1 sentence, present tense]

[What happened / the tension]

[The turning point]

[The lesson or takeaway]

[Question to invite comments]

[Hashtags]
```

### The Educational Caption
```
[Hook: surprising fact or bold claim]

[Number] things about [topic]:

↳ [Point 1]
↳ [Point 2]
↳ [Point 3]

Save this post 🔖

[Hashtags]
```

## Visual Brief Template

When creating content for images or Reels, generate a visual brief:

```
## Visual Brief

**Content Type**: [Static image / Carousel / Reel / Story]
**Format**: [Square 1:1 / Portrait 4:5 / Stories 9:16]
**Primary Subject**: [Main visual element]
**Mood/Aesthetic**: [adjectives: warm, minimalist, bold, etc.]
**Color Palette**: [Primary colors / reference to brand palette]
**Text Overlay** (if any): [Exact text to appear on image]
**B-roll suggestions** (for Reels): [list of shot types]
**Music/Audio** (for Reels): [genre or mood of audio track]
**Brand elements**: [Logo placement, watermark position]
```

## Reels Optimization

### Hook (First 1–3 seconds)
- Must stop the scroll immediately
- Options: surprising statement, fast cut, motion, text overlay with bold claim
- Avoid slow pans or fade-ins in the first second

### Structure (15–30 sec optimal)
```
0–3s:  Hook / attention grab
3–8s:  Setup / context
8–20s: Core content / value delivery
20–25s: Recap / takeaway
25–30s: CTA
```

### Caption for Reels
- First line: repeat or complement the hook (many users read before watching)
- Keep it short (100–150 words max for Reels)
- End with: "Save + share if useful" or "Comment [word] for [resource]"

## Hashtag Strategy

### Selection Logic
1. **Niche hashtags** (10K–100K posts): highest discoverability ratio
2. **Mid-tier hashtags** (100K–500K posts): balance reach vs. competition
3. **Broad hashtags** (1M+ posts): minimal ROI unless trending

### Recommended Sets by Content Type

**Educational/Informational**:
```
#[niche-specific] #[industry] #[topic] #[audience-type] #imparaconme
```

**Behind the Scenes / Storytelling**:
```
#[brandname] #[location] #[lifestyle] #[values] #storyofmybrand
```

**Product/Service Showcase**:
```
#[product-category] #[material/style] #[location-based] #[benefit]
```

**Rule of thumb**: 5–10 focused hashtags > 30 generic ones

## Workflow

### Step 1 — Content Type Selection
Based on the media asset (image/video/no media yet), select:
- Static image → Photo caption
- Multiple images → Carousel caption
- Video clip → Reels caption + brief
- No asset yet → Produce visual brief first

### Step 2 — Hook Drafting
Write 3 alternative first lines. Choose the one with:
- Highest curiosity gap
- Most specific/concrete language
- Strongest benefit or tension

### Step 3 — Caption Drafting
Follow the appropriate structure. Keep sentences short. Use line breaks after every 2–3 lines for readability.

### Step 4 — Hashtag Research
Load hashtag_research skill for platform-specific, audience-relevant hashtag sets.

### Step 5 — CTA Selection
Choose ONE CTA type:
- **Save-oriented**: "Save for later" (for educational content)
- **Comment-oriented**: "Tell me in the comments" / "Comment [X] to get [Y]"
- **Share-oriented**: "Share with a friend who needs this"
- **Profile-visit**: "Link in bio for [resource]"

## Output Format

```markdown
## Instagram Content Package

**Asset Type**: [Static / Carousel / Reel / Story]
**Goal**: [Reach / Engagement / Saves / Conversions]

### Visual Brief
[Visual brief block if needed]

### Caption
[Full caption with line breaks — ready to copy-paste]

### Hashtag Set
[#tag1 #tag2 ... (5–10 total)]

### Notes
- **Best posting time**: [Day + time for target audience]
- **Story repurpose**: [Yes/No — story variant if applicable]
- **Reel hook**: [First 3 seconds direction if Reel]
```

## Notes

- Always load brand_voice skill first to align visual and verbal identity
- Load hashtag_research skill for current, audience-specific hashtag sets
- For Italian-language content: Italian hashtags often outperform English for local reach
- Alt text is mandatory for accessibility — generate it with every image description