# Keyword Strategy

> Use when researching, clustering, and prioritizing keywords for SEO roadmaps.

- Skill: `majiayu000/keyword-strategy` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/keyword-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/keyword-strategy/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/keyword-strategy

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# Keyword Strategy Playbook Skill

## When to Use
- Planning quarterly SEO initiatives or briefing writers.
- Auditing existing keyword portfolios for gaps or cannibalization.
- Aligning organic strategy with launches or revenue themes.

## Framework
1. **Search Intent Mapping** – align keywords to persona questions and funnel stages.
2. **Data Sources** – combine Search Console, keyword tools, intent data, and first-party conversion signals.
3. **Clustering & Scoring** – group by topic, assign difficulty/opportunity/demand scores.
4. **Competitive Context** – track SERP features, content freshness, and authority benchmarks.
5. **Action Plan** – tie clusters to asset types, owners, and KPIs.

## Templates
- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
- Opportunity heatmap for exec reviews.
- Experiment backlog linking cluster tests to hypotheses.

## Tips
- Refresh clusters monthly for high-volatility topics.
- Pair with product/CS insights to uncover long-tail opportunities.
- Track cannibalization by monitoring internal links and ranking URLs.

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