# Landing Page Builder

> Generate structured landing page copy with hero, body, proof, and CTA sections. Framework-agnostic - adapts approach based on awareness level and offer type.

- Skill: `majiayu000/landing-page-builder-2` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/landing-page-builder-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/landing-page-builder-2/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/majiayu000/landing-page-builder-2

---


# Landing Page Builder

Generate structured landing page copy that converts. Framework-agnostic approach - you choose the best structure based on context.

## Required Inputs

Use `AskUserQuestion` to gather these inputs from the user:

| Input | Description |
|-------|-------------|
| **Product/Offer** | What's being offered (name, price, bonuses, guarantee) |
| **Target Audience** | Who this is for (demographics, psychographics) |
| **Pain Points** | 2-3 specific problems the audience faces |
| **Key Benefits** | 2-3 outcome-focused benefits |
| **Proof** | Testimonials, case studies, or statistics |
| **Page Goal** | Single conversion goal (lead, sale, demo, signup) |
| **Awareness Level** | Problem-aware, solution-aware, or product-aware |
| **Traffic Source** | Where visitors come from (ad copy, email, organic) |

If the user doesn't provide all inputs, ask for the missing ones before proceeding.

## Conversation Starter

If the user hasn't provided context, begin with:

---

I'll help you create landing page copy. Please share:

**The Basics:**
1. What product/service are you promoting? (name, price, offer details)
2. What's the conversion goal? (lead, sale, demo, signup)
3. Where is traffic coming from? (ads, email, organic - share the source copy if available)

**Your Audience:**
4. Who is this for? (role, situation, sophistication level)
5. What's their current painful situation vs. dream outcome?
6. What keeps them from taking action? (fears, objections, skepticism)

**Your Proof:**
7. Best testimonials or case studies? (specific results preferred)
8. Any trust indicators? (logos, credentials, media mentions)

I'll use this to create copy that matches your audience's awareness level.

---

## Output Structure

Produce copy in this order (a complete landing page):

### 1. Hero Section
- **Headline**: 8-12 words, matches traffic source messaging
- **Subheadline**: 15-20 words, expands on promise
- **Hero CTA**: Primary button text

### 2. Problem Section
- Acknowledge the pain (2-3 sentences)
- Show you understand their situation
- Create resonance before presenting solution

### 3. Solution Section
- Introduce the product/offer
- Explain the mechanism (how it works)
- Keep it simple - avoid jargon

### 4. Benefits Section
- 3-5 benefit blocks
- Each: bold outcome + supporting detail
- Focus on transformation, not features

### 5. Proof Section
- Testimonials with specific results
- Case study snippets
- Trust indicators (logos, numbers, credentials)

### 6. Objection Handling
- Address 2-3 common objections
- Use FAQ format or inline handling
- Turn skepticism into confidence

### 7. Offer Stack
- Clear breakdown of what's included
- Price presentation (anchor if appropriate)
- Bonuses listed with values
- Guarantee prominently displayed

### 8. Final CTA
- Urgency element if genuine
- Risk reversal reminder
- Clear button text

## Approach Guidelines

**For Problem-Aware audiences:**
- Lead with pain acknowledgment
- Spend more time on problem/agitate
- Educate on solution category before introducing product

**For Solution-Aware audiences:**
- Lead with differentiation
- Focus on why THIS solution
- Compare to alternatives (tactfully)

**For Product-Aware audiences:**
- Lead with offer/deal
- Focus on proof and objection handling
- Shorter copy, faster to CTA

## Audience Psychology Checklist

When gathering inputs, ensure you understand:

| Factor | Questions to Answer |
|--------|---------------------|
| **Current State** | What frustrations do they face daily? |
| **Desired State** | What does success look like to them? |
| **Hidden Fears** | What are they secretly afraid of? |
| **Trust Barriers** | Why might they not believe you? |
| **Decision Triggers** | What would make them act now? |

Use these insights to:
- Write problem sections that resonate emotionally
- Choose headlines that match their awareness
- Address objections before they arise
- Create urgency that feels authentic

## Quality Standards

1. **Message Match**: Headline must echo traffic source copy
2. **One Goal**: All copy drives toward single conversion
3. **Specific Proof**: No vague claims - numbers, names, results
4. **Clear CTA**: Obvious next step, no confusion
5. **Mobile-First**: Short paragraphs, scannable structure
6. **No Fluff**: Cut "very", "really", "just", "amazing"

## Output Format

```
## [PAGE TITLE]

### Hero
**Headline:** [8-12 words]
**Subheadline:** [15-20 words]
**CTA Button:** [Button text]

---

### Problem
[2-3 sentences acknowledging pain]

---

### Solution
[Product introduction + mechanism]

---

### Benefits
**[Benefit 1]**: [Supporting detail]
**[Benefit 2]**: [Supporting detail]
**[Benefit 3]**: [Supporting detail]

---

### Proof
[Testimonials/case studies/trust indicators]

---

### Objections
**[Objection 1]?** [Response]
**[Objection 2]?** [Response]

---

### Offer
**What You Get:**
- [Item 1] (Value: $X)
- [Item 2] (Value: $X)
- [Bonus] (Value: $X)

**Total Value:** $XXX
**Your Investment:** $XX

**Guarantee:** [Guarantee details]

---

### Final CTA
[Urgency + risk reversal + button text]
```

## What This Skill Does NOT Do

- Prescribe specific frameworks (AIDA, PAS, etc.) - you choose
- Generate multiple variations - one focused version
- Include design/visual direction - copy only
- Promise specific conversion rates

## When to Use This vs. `sales-page`

| Use `landing-page-builder` when... | Use `sales-page` when... |
|------------------------------------|--------------------------|
| You know your messaging already | Starting from scratch |
| Need quick copy execution | Want competitive research |
| Already have positioning | Need formula libraries |
| Time is limited | Want blueprint + templates |