# Lead Research Assistant

> Identifies high-quality leads for your product or service. Use when analyzing target companies, building prospect lists, or planning sales outreach strategies.

- Skill: `majiayu000/lead-research-assistant-3` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/lead-research-assistant-3`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/lead-research-assistant-3/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/lead-research-assistant-3

---


# Lead Research Assistant

This skill helps you identify and qualify potential leads for the business by
analyzing the product/service, understanding the ideal customer profile, and
providing actionable outreach strategies.

## When to Use This Skill

- Finding potential customers or clients for the product/service
- Building a list of companies to reach out to for partnerships
- Identifying target accounts for sales outreach
- Researching companies that match the ideal customer profile
- Preparing for business development activities

## What This Skill Does

1. **Understands the Business**: Analyzes the product/service, value
   proposition, and target market
2. **Identifies Target Companies**: Finds companies that match the ideal
   customer profile based on:
   - Industry and sector
   - Company size and location
   - Technology stack and tools they use
   - Growth stage and funding
   - Pain points the product solves

3. **Prioritizes Leads**: Ranks companies based on fit score and relevance
4. **Provides Contact Strategies**: Suggests how to approach each lead with
   personalized messaging
5. **Enriches Data**: Gathers relevant information about decision-makers and
   company context

## How to Use

### Basic Usage

Simply describe the product/service and what you're looking for:

```
I'm building [product description]. Find me 10 companies in [location/industry]
that would be good leads for this.
```

### With the Codebase

For even better results, run this from the product's source code directory:

```
Look at what I'm building in this repository and identify the top 10 companies
in [location/industry] that would benefit from this product.
```

### Advanced Usage

For more targeted research:

```
My product: [description]
Ideal customer profile:
- Industry: [industry]
- Company size: [size range]
- Location: [location]
- Current pain points: [pain points]
- Technologies they use: [tech stack]

Find me 20 qualified leads with contact strategies for each.
```

## Instructions

When a user requests lead research:

1. **Understand the Product/Service**

- If in a code directory, analyze the codebase to understand the product
- Ask clarifying questions about the value proposition
- Identify key features and benefits
- Understand what problems it solves

2. **Define Ideal Customer Profile**

- Determine target industries and sectors
- Identify company size ranges
- Consider geographic preferences
- Understand relevant pain points
- Note any technology requirements

3. **Research and Identify Leads**

- Search for companies matching the criteria
- Look for signals of need (job postings, tech stack, recent news)
- Consider growth indicators (funding, expansion, hiring)
- Identify companies with complementary products/services
- Check for budget indicators

4. **Prioritize and Score**

- Create a fit score (1-10) for each lead
- Consider factors like:
- Alignment with ICP
- Signals of immediate need
- Budget availability
- Competitive landscape
- Timing indicators

5. **Provide Actionable Output**

For each lead, provide:

- **Company Name** and website
- **Why They're a Good Fit**: Specific reasons based on their business
- **Priority Score**: 1-10 with explanation
- **Decision Maker**: Role/title to target (e.g., "VP of Engineering")
- **Contact Strategy**: Personalized approach suggestions
- **Value Proposition**: How the product solves their specific problem
- **Conversation Starters**: Specific points to mention in outreach
- **LinkedIn URL**: If available, for easy connection

6. **Format the Output**

Present results in a clear, scannable format:

```markdown
# Lead Research Results

## Summary

- Total leads found: [X]
- High priority (8-10): [X]
- Medium priority (5-7): [X]
- Average fit score: [X]

---

## Lead 1: [Company Name]

**Website**: [URL] **Priority Score**: [X/10] **Industry**: [Industry] **Size**:
[Employee count/revenue range]

**Why They're a Good Fit**: [2-3 specific reasons based on their business]

**Target Decision Maker**: [Role/Title] **LinkedIn**: [URL if available]

**Value Proposition for Them**: [Specific benefit for this company]

**Outreach Strategy**: [Personalized approach - mention specific pain points,
recent company news, or relevant context]

**Conversation Starters**:

- [Specific point 1]
- [Specific point 2]

---

[Repeat for each lead]
```

7. **Offer Next Steps**

- Suggest saving results to a CSV for CRM import
- Offer to draft personalized outreach messages
- Recommend prioritization based on timing
- Suggest follow-up research for top leads

## Examples

### Example 1: From Lenny's Newsletter

**User**: "I'm building a tool that masks sensitive data in AI coding assistant
queries. Find potential leads."

**Output**: Creates a prioritized list of companies that:

- Use AI coding assistants (Copilot, Cursor, etc.)
- Handle sensitive data (fintech, healthcare, legal)
- Have evidence in their GitHub repos of using coding agents
- May have accidentally exposed sensitive data in code
- Includes LinkedIn URLs of relevant decision-makers

### Example 2: Local Business

**User**: "I run a consulting practice for remote team productivity. Find me 10
companies in the Bay Area that recently went remote."

**Output**: Identifies companies that:

- Recently posted remote job listings
- Announced remote-first policies
- Are hiring distributed teams
- Show signs of remote work challenges
- Provide personalized outreach strategies for each

## Tips for Best Results

- **Be specific** about the product and its unique value
- **Run from the codebase** if applicable for automatic context
- **Provide context** about the ideal customer profile
- **Specify constraints** like industry, location, or company size
- **Request follow-up** research on promising leads for deeper insights

## Related Use Cases

- Drafting personalized outreach emails after identifying leads
- Building a CRM-ready CSV of qualified prospects
- Researching specific companies in detail
- Analyzing competitor customer bases
- Identifying partnership opportunities

## Sources

- [Market Research and Competitive Analysis | U.S. SBA](https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis)
- [Statistics of U.S. Businesses (SUSB) | U.S. Census Bureau](https://www.census.gov/programs-surveys/susb.html)
- [LinkedIn Sales Solutions](https://business.linkedin.com/sales-solutions)
- [Crunchbase](https://www.crunchbase.com/)