# Lead Research

> Research and qualify potential leads using data sources, social media, and business intelligence for sales and marketing

- Skill: `majiayu000/lead-research` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/lead-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/lead-research/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/lead-research

---


# Lead Research Skill

Identify, research, and qualify potential leads for sales and business development.

## When to Use
- Lead generation
- Sales prospecting
- Market research
- Partnership opportunities

## Core Capabilities
- Company research
- Contact discovery
- Decision-maker identification
- Company size and revenue estimation
- Technology stack identification
- Buying signals detection
- Lead scoring and qualification

## Research Process
1. **Identify Target**: Industry, size, location
2. **Company Research**: Website, LinkedIn, news
3. **Contact Discovery**: Decision-makers, emails
4. **Qualification**: Budget, authority, need, timing
5. **Enrichment**: Add context and insights
6. **Scoring**: Prioritize leads

## Data Sources
- LinkedIn Sales Navigator
- Hunter.io (email finding)
- Clearbit
- ZoomInfo
- Crunchbase
- Company websites and blogs
- News and press releases

## Lead Qualification (BANT)
- **Budget**: Can they afford it?
- **Authority**: Is this the decision-maker?
- **Need**: Do they have the problem?
- **Timing**: When will they buy?

## Best Practices
- Personalize outreach
- Multi-channel approach
- Track engagement
- Follow up consistently
- Use CRM to manage leads

## Resources
- LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
- Hunter.io: https://hunter.io/