# Lp Do Assessment 13 Product Naming > Orchestrates the complete four-part product naming pipeline from a standing start to a TM-prescreened, ranked shortlist. The operator receives a shortlist where every name has a DWPEIC quality score and TM search direction URLs pre-generated for immediate review. - Skill: `majiayu000/lp-do-assessment-13-product-naming` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds add majiayu000/lp-do-assessment-13-product-naming` - Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/lp-do-assessment-13-product-naming/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: DevOps & Infra - Author: majiayu000 (https://skillmd.com/u/majiayu000) - Updated: 2026-09-09 - Page: https://skillmd.com/skills/majiayu000/lp-do-assessment-13-product-naming --- --- name: lp-do-assessment-13-product-naming description: Full product naming pipeline orchestrator (ASSESSMENT-13). Runs four parts in sequence: (1) produce -product-naming-spec.md from ASSESSMENT docs, (2) agent generates 75 scored candidates across naming territories, (3) TM pre-screen direction for all candidates via tm-prescreen-cli.ts, (4) filter and rank to produce a top-20 shortlist. Delivers a final operator-ready shortlist of scored candidates with EUIPO/WIPO/UIBM search direction pre-generated. --- # lp-do-assessment-13-product-naming — Product Naming Pipeline (ASSESSMENT-13) Orchestrates the complete four-part product naming pipeline from a standing start to a TM-prescreened, ranked shortlist. The operator receives a shortlist where every name has a DWPEIC quality score and TM search direction URLs pre-generated for immediate review. This pipeline is distinct from ASSESSMENT-04/05 (business name pipeline): - **Business name** (ASSESSMENT-04/05): 250 candidates → RDAP .com availability check → top 20 available - **Product name** (ASSESSMENT-13): 75 candidates → TM pre-screen direction → top 20 by score The domain check is not applicable to product names (the brand domain is already owned). The TM pre-screen runs automatically to generate EUIPO, WIPO GBD, and UIBM search direction URLs; the operator reviews the URLs for their preferred candidates before confirming a selection. Load: ../_shared/assessment/assessment-base-contract.md ## Invocation ``` /lp-do-assessment-13-product-naming --business ``` Required: - `--business ` — 3-4 character business identifier **Business resolution pre-flight:** If `--business` is absent or the directory `docs/business-os/strategy//` does not exist, apply `_shared/business-resolution.md` before any other step. **ASSESSMENT-12 note:** Before running this skill, the operator should have run `/lp-do-assessment-12-promote` to promote the brand identity dossier from Draft to Active. ASSESSMENT-12 is a skill-only gate — not enforced by GATE-ASSESSMENT-01. If the dossier remains Draft, proceed with a provisional note but flag the gap to the operator. **ASSESSMENT-03 gate:** If no ASSESSMENT-03 product option selection artifact exists, halt and emit: > "ASSESSMENT-03 artifact not found at `docs/business-os/strategy//-option-selection.user.md`. A confirmed product option is required before product naming can begin. Run `/lp-do-assessment-03-solution-selection --business ` first." Rerunnable. If a spec and/or candidates file already exist from a prior round, the pipeline resumes from the correct part — see resume logic module. ## Operating Mode ASSESSMENT ONLY ## Pipeline overview | Part | Name | What happens | Tool | |------|------|--------------|------| | 1 | **Spec** | Read ASSESSMENT docs → write `-product-naming-spec.md` | Inline | | 2 | **Generate** | Read spec → generate 75 DWPEIC-scored candidates → write `product-naming-candidates-.md` | Spawn general-purpose agent | | 3 | **TM pre-screen** | Generate EUIPO/WIPO/UIBM search direction for all candidates → write `product-naming-tm-.txt` + sidecar events | Bash (tm-prescreen-cli.ts) | | 4 | **Shortlist** | Sort by score → write `product-naming-shortlist-.user.md` with top 20 and embedded TM URLs | Inline | All four parts run sequentially. Each part gates on the output of the prior part. ## Required Inputs (pre-flight) | Source | Path | Required | |--------|------|----------| | ASSESSMENT intake packet | `docs/business-os/startup-baselines//-assessment-intake-packet.user.md` | Yes — primary source for product definition and ICP | | Product option selection | `docs/business-os/strategy//-option-selection.user.md` | Yes — confirmed product type and product category | | Brand profile | `docs/business-os/strategy//-brand-profile.user.md` | Yes — personality adjective pairs, voice & tone, positioning constraints | | Business name shortlist | `docs/business-os/strategy//assessment/naming-workbench/latest-naming-shortlist.user.md` | Yes if present — confirms the approved business name and expansion-headroom rationale | | Brand identity dossier | `docs/business-os/strategy//-brand-identity-dossier.user.md` | No — read if present for imagery direction and aesthetic constraints | | Distribution plan | `docs/business-os/strategy//-launch-distribution-plan.user.md` | No — read if present for channel-specific naming constraints (e.g., Etsy character limits) | ## Execution ### Parts 1–2 — Spec and Generate Load: modules/part-1-2.md ### Parts 3–4 — TM Pre-Screen and Shortlist Load: modules/part-3-4.md ### Resume Logic and New Round Load: modules/resume-logic.md ## Quality Gate Load: modules/quality-gate.md ## Completion message Present the top 10 from the shortlist inline: > **Score key:** D = Distinctiveness · W = Wordmark quality · P = Phonetics · E = Expansion headroom · I = ICP resonance · C = Category signal · Score = sum out of 30 > > **Product naming pipeline complete — Round N** > 75 candidates generated across N territories. Top 10: > > | Rank | Line Name | Full Compound | Score | D | W | P | E | I | C | > |------|-----------|---------------|-------|---|---|---|---|---|---| > | 1 | ... | ... | ... | ... | ... | ... | ... | ... | ... | > > TM pre-screen direction pre-generated for all 75 candidates. > Full shortlist (top 20) saved to: > - `product-naming-shortlist-.user.md` (source of truth) > - TM direction: `product-naming-tm-.txt` > > **Next:** Review the TM direction file for your preferred picks. To select a name, say which one. To reject and try again, say "none of these work" — optionally tell me why and I'll encode it as a constraint for Round 2. --- ## Integration **Upstream (ASSESSMENT-11/12):** - Reads `-brand-identity-dossier.user.md` (ASSESSMENT-11) for personality and aesthetic constraints. - ASSESSMENT-12 (dossier promotion gate) should be run before this skill but is not enforced by GATE-ASSESSMENT-01. If the dossier is still Draft, proceed with a provisional note. **Upstream (ASSESSMENT-03):** - Reads the confirmed product option selection as the primary product type input. **Downstream (ASSESSMENT-14):** - `product-naming-shortlist-.user.md` is the source for the confirmed product name used by `/lp-do-assessment-14-logo-brief`. ASSESSMENT-14 uses the confirmed Line Name (and Full Compound) to inform the mark type decision and wordmark feasibility check. **Downstream (ASSESSMENT-15):** - `/lp-do-assessment-15-packaging-brief` reads the confirmed product name for the Structural Format section. **GATE-ASSESSMENT-01:** The shortlist artifact (`product-naming-shortlist-.user.md`) must exist and have an operator-confirmed selection before GATE-ASSESSMENT-01 allows ASSESSMENT→MEASURE transition.