# Lp Other Products > Produce a deep research prompt for adjacent product range exploration. Reads the target business's startup loop docs (offer, ICP, market intel, brand dossier) and outputs a structured deep-research-ready prompt covering customer JTBD, manufacturer accessory landscape, product candidate set with one-page cards, prioritisation rubric, 90-day MVP plan, and bundling strategy. - Skill: `majiayu000/lp-other-products` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds add majiayu000/lp-other-products` - Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/lp-other-products/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: AI & ML - Author: majiayu000 (https://skillmd.com/u/majiayu000) - Updated: 2026-09-09 - Page: https://skillmd.com/skills/majiayu000/lp-other-products --- # Adjacent Product Research Prompt Generator Produces a structured deep-research brief for evaluating what products to build next alongside the current hero product. Not a brainstorm list — a research framework with evidence requirements, scoring rubric, and MVP roadmap instruction baked in. ## When to use Use after lp-offer (MARKET-06) completes, when the operator intends product range expansion or when GATE-PRODUCT-02-01 fires. Requires offer.user.md to exist for the target business (ICP and pain/promise map are essential inputs that naming research does not need but this skill does). Also operator-invocable at any time after offer exists. ## Operating mode **RESEARCH BRIEF AUTHORING ONLY** **Allowed:** read startup loop docs, synthesize context, produce research prompt artifact. **Not allowed:** generate product concepts, make sourcing or pricing decisions, implement any changes. ## Required inputs (pre-flight) Before writing the prompt, read and synthesize from the business's loop docs: - `docs/business-os/startup-baselines//-assessment-intake-packet.user.md` — ICP, product, region, price range, growth intent - `docs/business-os/market-research//latest.user.md` — competitor landscape, pricing benchmarks, manufacturer accessory catalogues - `docs/business-os/strategy//-brand-identity-dossier.user.md` — emotional territory, anti-criteria, community sensitivity framing - `docs/business-os/startup-baselines//offer.md` OR `docs/business-os/strategy//offer.user.md` — ICP segmentation, pain/promise map, objection map, positioning (required; this skill cannot run without it) - `docs/business-os/contracts//outcome-contract.user.md` — 90-day targets and contract window (to anchor MVP roadmap dates) If the offer artifact is missing, halt and instruct the operator to complete lp-offer (MARKET-06) first. If any other file is missing, note the gap in the output but proceed with available context. ## Output Two artifacts: **Prompt (produced by this skill):** ``` docs/business-os/strategy//lp-other-products-prompt.md ``` **Results (produced by human after running in a deep research tool):** ``` docs/business-os/strategy//lp-other-products-results.user.md ``` Note the results path in the completion message. The human saves the tool's output there. lp-prioritize (post-S4) picks up product candidates from Track 4's top-5 shortlist as additional go-items when that file is present. ## Prompt structure (mandatory sections) The generated prompt must contain all of the following sections in this order: ### 1. Researcher role and output rules Instruct the researcher to: - Produce a structured product range strategy document, not a generic brainstorm - Use web research and cite sources for all factual statements (competitor offerings, manufacturer catalogues, price points, materials, regulatory definitions) - Separate clearly: (a) what was checked (with source + date), (b) what was inferred, (c) what remains unknown without supplier quotes, lab testing, or legal counsel - Make no medical efficacy claims; propose no products whose core promise is to improve hearing outcomes ### 2. Date, locale, and currency Encode from intake packet: - Today's date (Europe/Rome timezone for EU-primary businesses) - Launch market (primary and expansion) - Currency focus (EUR primary, USD note if relevant) ### 3. Business context Cover at minimum: - Current hero product (physical description, function, what it does for the user) - Positioning statement (lifestyle accessory vs medical device; no medical device claims) - Primary customer (ICP, from offer artifact — include JTBD and buying trigger) - Secondary customers - Current price range and core tier - **Emotional territory** — encode the 5 brand personality descriptors from brand dossier - Market sizing — **label as verify-and-cite**; instruct researcher to verify figures and cite with dates ### 4. Regulatory and claim-drift guardrails This section is mandatory for health-adjacent products. Encode: - Cite EU MDR definitions of "intended purpose" and "accessory for a medical device" — instruct researcher to cite the relevant MDR passages, not just describe them by feel - Require a **claim drift risk rating** (low / medium / high with rationale) for every adjacent product category proposed - Permitted benefit language: comfort, secure wear, reduced drops/loss, everyday usability, convenience, organisation, personalisation - Prohibited framing: restore hearing, improve hearing, therapy, treatment, necessary for the device to function ### 5. Scope definition Define what "adjacent" means for this brand: - Products used with or around the external processor / wearing routine / daily life of users and families - Expand basket size and repeat purchases (sizes, colours, seasonal drops, replacements, add-ons) - Feasible as a small DTC brand (manufacturing, compliance, shipping, returns) - Extensible into a coherent range architecture (not one-off oddities) ### 6. Research tracks Always include all six tracks: **Track 1 — Customer JTBD and moments map (evidence-led):** Map the user journey across: morning routine / school / play / sport; sleep / bedtime; travel / beach / rain / sweat; storage, organisation, cleaning, "where did it go?" Identify the top 10 recurring problems that adjacent products could solve. Require citations from community discussions, manufacturer guidance, or reputable resources. **Track 2 — Competitor and manufacturer accessory landscape:** Build a structured map with two separate classes: (A) independent accessory brands, (B) manufacturer official accessory catalogues (fixation, clips, covers, cases, drying/cleaning, sports solutions). For each: product types, naming/positioning style (functional vs lifestyle), typical price bands (cited), notable gaps. Cite primary sources. **Track 3 — Adjacent product candidate set (range blueprint):** Generate 12–20 product concepts grouped into a range architecture (e.g. core extensions, add-ons, retention ecosystem, storage/organisation, care/maintenance, parent convenience). For each concept, require a one-page card with these 11 fields: 1. What it is (plain description) 2. Primary customer + use moment 3. Value proposition (non-medical framing) 4. Expected ASP range (EUR) with citations 5. Suggested materials / form factor and why 6. Size/fit complexity (low/med/high) 7. Manufacturing complexity (low/med/high) 8. Returns risk (low/med/high) 9. Compliance/claim-drift risk (low/med/high) with rationale 10. Competitive references (who sells something similar; cite) 11. Range role (entry add-on / premium / replenishment / bundle anchor) **Track 4 — Prioritisation and MVP roadmap:** Require a scoring rubric with explicit weights, e.g.: - Customer impact (30%) - Differentiation / whitespace (20%) - Manufacturability + supply chain simplicity (20%) - Margin potential at target ASP (15%) - Claim-drift / compliance risk (15%; inverted — higher risk = lower score) Output: - Top 5 adjacent products to explore next (with rubric scores) - Top 3 to build first with a 90-day MVP plan: prototyping approach, sampling, minimum viable variants (SKUs), basic QA, photography needs, launch bundle strategy - 12-month range roadmap: how the catalogue expands without becoming incoherent **Track 5 — Bundling, pricing, and merchandising strategy:** Propose: bundle archetypes (starter kit, school kit, sport kit, sleep kit, travel kit); cross-sell logic on PDP and cart; replenishment / replacement triggers (growth, lost items, wear-and-tear). Keep price points consistent with the base product range. **Track 6 — Brand and community sensitivity check:** For each adjacent category, flag: concealment framing risk (avoid); disability-identity misstep risk (flag if not validated); language guidelines with copy do/don't examples. ### 7. Deliverables format Require the researcher to produce a research document (en-GB) with: 1. Executive summary — range thesis and top opportunities 2. JTBD map — top 10 problems with evidence 3. Competitive and manufacturer accessory landscape — structured table with citations 4. Range blueprint — 12–20 product cards grouped by range role 5. Prioritised shortlist — scoring table with weights shown 6. 90-day MVP plan — top 3 products 7. 12-month range roadmap and bundling strategy 8. Risk register — claim-drift/compliance risks and operational risks ### 8. Reminders Always end the prompt with: - No medical claims; avoid implying improved hearing - Cite everything factual - Clearly separate checked vs inferred vs unknown - Use Italy-first lens (language accessibility, pricing expectations, channels) ## Quality gate - [ ] Offer artifact read and ICP/pain-map encoded in business context section - [ ] EU MDR claim-drift guardrails encoded with low/medium/high rating instruction per product category - [ ] JTBD map across all 6 user moments requested (Track 1) - [ ] Manufacturer official accessory catalogues listed as a separate comparator class from independent brands (Track 2) - [ ] Product card format with all 11 fields specified (Track 3) - [ ] Scoring rubric with percentage weights present in prioritisation (Track 4) - [ ] 90-day MVP plan and 12-month range roadmap explicitly requested (Track 4) - [ ] Bundle archetypes and replenishment triggers requested (Track 5) - [ ] Community sensitivity check covering both concealment risk and disability-identity risk (Track 6) - [ ] Checked/inferred/unknown separation required throughout - [ ] Market sizing flagged as verify-and-cite ## Completion message > "Product range research prompt ready: `docs/business-os/strategy//lp-other-products-prompt.md`. Drop into a deep research tool (OpenAI Deep Research or equivalent). When results are returned, save to `docs/business-os/strategy//lp-other-products-results.user.md` — lp-prioritize (post-S4) will pick up product candidates from Track 4's top-5 shortlist as additional go-items when that file is present."