# Market Analysis

> Competitive research, SWOT analysis, and feature differentiation.

- Skill: `majiayu000/market-analysis-2` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/market-analysis-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/market-analysis-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/market-analysis-2

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# market-analysis Skill

This skill guides the research validation of a product idea against the market reality.

## 1. Competitive Analysis (Comparison Matrix)
Create a matrix of Direct and Indirect competitors.

| Feature | Us | Competitor A | Competitor B |
|---|---|---|---|
| **Price** | $$ | $$$ | $ |
| **Speed** | Real-time | Batch | Real-time |
| **UX** | Mobile-First | Desktop | Legacy |

## 2. SWOT Framework
- **Strengths**: Internal advantages (e.g., "We have proprietary data").
- **Weaknesses**: Internal gaps (e.g., "Small team, no marketing budget").
- **Opportunities**: External trends (e.g., "AI regulation requires our tool").
- **Threats**: External risks (e.g., "Google might build this for free").

## 3. Differentiation Strategy
- **The "Blue Ocean"**: Where can we win where nobody else is fighting?
- **Verticalization**: "CRM for everyone" (Red Ocean) vs "CRM for Dentists" (Blue Ocean).

## 4. Total Addressable Market (TAM)
- **TAM**: Everyone who *could* buy.
- **SAM**: Serviceable Available Market (Geography/Tech constraints).
- **SOM**: Serviceable Obtainable Market (Who we can actually capture).

## 5. Research Sources (Authorized)
- **Tier 1 (Auth)**: 10-K Reports, Official Press Releases, Patent Filings.
- **Tier 2**: Verified G2/Capterra reviews (look for patterns, not anecdotes).
- **Tier 3**: Industry blogs (take with salt).