# Paid Ads Linkedin

> Plan and review LinkedIn Ads with B2B targeting, lead-quality, and budget guardrails. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, or LinkedIn campaign performance.

- Skill: `majiayu000/paid-ads-linkedin` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/paid-ads-linkedin`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/paid-ads-linkedin/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/paid-ads-linkedin

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# LinkedIn Ads Planning

Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. This plugin does not declare a first-party NotFair LinkedIn MCP mutation surface; work from a verified connector or supplied export and produce an operator-ready brief.

## Build around qualified demand

Define the sales-qualified conversion and feedback loop before optimizing for a form fill. Create a targeting hypothesis from job function, seniority, company, industry, and account list only when the user provides a defensible audience rationale. Avoid overly narrow targeting that cannot learn; document exclusions and expected audience constraints rather than guessing platform reach.

For each proposal, include campaign objective, campaign-group/naming convention if supplied by the operator, audience logic, lead-form versus landing-page decision, daily and monthly budget, creative concept, destination or follow-up owner, and a quality metric beyond CTR. Higher CPMs and lower conversion volume make a single well-specified test more useful than many thin ad groups.

## Review and handoff

Read reported spend, impressions, link CTR, leads, qualified leads, CPA, and CRM outcome by a complete period. Keep lead quantity separate from lead quality. Mark all changes `ready_for_review` until an authorized operator confirms them in LinkedIn Campaign Manager or a verified connector reads them back.