# Personalization

> Use when crafting tiered ABM messaging, offers, and creative variants.

- Skill: `majiayu000/personalization` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/personalization`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/personalization/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/personalization

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# Personalized Engagement Systems Skill

## When to Use
- Building custom messaging for target accounts or personas.
- Coordinating creative assets across channels (email, ads, social, direct mail).
- Auditing personalization depth per tier to maintain SLAs.

## Framework
1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder.
2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes.
5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.

## Templates
- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
- **Persona messaging grid** (pain, proof, CTA, asset reference).
- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).

## Tips
- Reuse modular narrative blocks to scale while keeping customization high.
- Sync with copywriting + design teams early for high-value tiers.
- Monitor engagement vs personalization depth to justify future investments.

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