# Positioning

> Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

- Skill: `majiayu000/positioning` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/positioning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/positioning/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/positioning

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# Positioning Systems Skill

## When to Use
- Kicking off new products/features or entering new markets.
- Refreshing messaging after competitive or market shifts.
- Equipping sales/CS with updated stories.

## Framework
1. **Audience & Problem** – ICP, pain, current workaround.
2. **Promise** – how we uniquely solve it (functional + emotional).
3. **Proof** – metrics, customers, analysts, demos.
4. **Payoff** – business outcome and CTA.
5. **Variants** – adjust for personas, industries, regions.

## Templates
- Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
- Message house diagram.
- Snippet bank (email, social, ad copy, call intro).

## Tips
- Validate with customers before rollout.
- Keep one source of truth; document version and owner.
- Align with design/content teams so visuals mirror messaging.

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