# Product Positioning Summary

> Generates a positioning summary using the CBBE framework (Salience, Performance, Imagery, Judgments, Feelings, Resonance) based on product, persona, and competitive context.

- Skill: `majiayu000/product-positioning-summary` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/product-positioning-summary`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/product-positioning-summary/raw
- Safety review: pending (external: skill-scanner PASS, skillspector CAUTION)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/product-positioning-summary

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# Product Positioning Summary

This skill synthesizes market and product data to produce a clear, persuasive positioning narrative.

## Input Variables
- [PRODUCT_BIBLE]
- [PERSONA_DATA]
- [COMPETITOR_DATA]

## The Protocol
1. Salience: category, core problem, simple description.
2. Performance: points of parity, points of difference, value logic.
3. Imagery: associated brands, usage scenes, mode of use.
4. Judgments: positive beliefs, objections, credibility proof.
5. Feelings: target emotions, voice, tone.
6. Resonance: loyalty logic, mission, community connection.
7. Compile narrative and JSON handoff.

## Output Instructions
Render into `templates/product-positioning-summary.md`. Keep sections explicit for downstream use.



## Integration & Technical Specs

### API Specification
- **ID**: `product-positioning-summary`
- **Path**: `skills/product-positioning-summary/templates/product-positioning-summary.md`
- **Context**: Part of *Product Detailing*

### Data Flow
- **Input**: Derived from project context and upstream skills.
- **Output**: Generates `product-positioning-summary.md`.

### CLI Usage
```bash
bun scripts/cli.ts activate product-positioning-summary
```