# Retention Ltv Playbook

> Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.

- Skill: `majiayu000/retention-ltv-playbook` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/retention-ltv-playbook`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/retention-ltv-playbook/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/retention-ltv-playbook

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# Retention & LTV Playbook Skill

## When to Use
- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
- Benchmarking repeat purchase and churn signals by cohort.
- Equipping lifecycle teams with proven offers, creative angles, and cadences.

## Framework
1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
2. **Offer Library** – incentives mapped to cohort + margin guardrails.
3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail).
4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
5. **Testing Roadmap** – prioritized experiments per lifecycle cohort.

## Templates
- Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
- Loyalty program tracker (points, tiers, redemption metrics).
- Experiment log for retention tests with hypotheses + guardrails.

## Tips
- Align offers with merchandising calendar to prevent message fatigue.
- Incorporate zero/first-party data capture prompts early in the lifecycle.
- Pair with `launch-retention-program` for automated plan creation.

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