# Roi Benchmark Library

> Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.

- Skill: `majiayu000/roi-benchmark-library` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/roi-benchmark-library`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/roi-benchmark-library/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/roi-benchmark-library

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# ROI Benchmark Library Skill

## When to Use
- Comparing current performance vs historical or industry benchmarks.
- Setting guardrails for budgeting, pacing, and campaign approvals.
- Equipping finance/marketing leaders with realistic ROI expectations.

## Framework
1. **Benchmark Sources** – internal history, partner data, analyst reports, industry surveys.
2. **Segmentation** – channel, region, persona, product, funnel stage.
3. **Metric Definitions** – CAC, CPL, ROAS, payback, pipeline-to-spend, revenue-to-spend.
4. **Update Cadence** – monthly for active channels, quarterly for strategic benchmarks.
5. **Usage Guidance** – when to escalate variances, how to contextualize outliers.

## Templates
- Benchmark matrix (channel x metric x segment).
- Variance alert sheet with thresholds + recommended actions.
- Executive summary page for QBRs.

## Tips
- Normalize for currency changes and attribution windows before comparing.
- Pair with `monitor-channel-pacing` to trigger alerts against guardrails.
- Share benchmark deltas with channel owners to inform creative/test roadmaps.

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