# Storytelling

> Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.

- Skill: `majiayu000/storytelling-2` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add majiayu000/storytelling-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/storytelling-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/storytelling-2

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# Storytelling Skill

## When to Use
- Need cohesive narrative for campaigns, product launches, or decks.
- Translating technical capabilities into relatable customer stories.
- Coaching spokespeople or SDRs on better pitch storytelling.

## Framework
1. **Audience & Conflict** – identify who the hero is (customer persona) and what obstacle they face.
2. **Story Arc (SCAR)** – Situation → Complication → Action → Resolution.
3. **Characterization** – give personas motives, stakes, and quotes.
4. **Sensory Detail** – use vivid language, specific metrics, and concrete examples.
5. **Moral/CTA** – tie resolution back to product value and explicit next step.

## Templates
- Narrative outline (hook, scene, rising tension, turn, resolution, CTA).
- Pitch script template:
```
"Most {persona}s today face {pain}. When {trigger}, {impact}. We worked with {customer} to {action}, leading to {result}."
```
- Story inventory tracker to log customer, industry, proof points.

## Tips
- Record customer interviews to capture natural phrasing for quotes.
- Swap metaphors/analogies per persona so stories feel tailored.
- Reinforce numbers with vivid imagery (e.g., "saved hours = extra sprints delivered").
- Align every story with the current positioning doc to avoid mixed messages.

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