# Twitter Campaign Planner

> Plan multi-week Twitter/X campaigns for newsletter growth, content launches, or audience building. Use when creating content calendars, planning thread series, coordinating cross-platform promotion, or designing engagement strategies. Includes posting cadence, "reply guy" tactics, and campaign templates optimized for the December 2025 algorithm.

- Skill: `majiayu000/twitter-campaign-planner-2` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add majiayu000/twitter-campaign-planner-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/majiayu000/twitter-campaign-planner-2/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: majiayu000 (https://skillmd.com/u/majiayu000)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/majiayu000/twitter-campaign-planner-2

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# Twitter Campaign Planner Skill

## Campaign Types

| Campaign | Duration | Goal | Key Metric |
|----------|----------|------|------------|
| Newsletter launch | 1 week | Subscriber spike | Signups |
| Content series | 2-4 weeks | Audience growth | Follower rate |
| Engagement sprint | 2 weeks | Algorithm favor | Reply rate |
| Brand awareness | Ongoing | Reach | Impressions |

## Posting Cadence

### Minimum Viable Presence
- 1 post/day for algorithm visibility
- Engage with 20+ accounts in niche daily

### Growth Mode
- 3-5 posts/day
- 2-3 threads/week
- 50+ meaningful replies/day ("reply guy" strategy)
- 1 long-form post/week (if Premium)

### Timing
- Best times: 9-11 AM, 7-9 PM (Mexico City)
- Best days: Tuesday-Thursday
- Post when followers are online (check analytics)

## Weekly Content Mix

```
Monday: Educational thread or long-form
Tuesday: Engagement post (question, poll, hot take)
Wednesday: Industry insight or data viz
Thursday: Behind-the-scenes or personal
Friday: Curated content (share others' work)
Weekend: Light engagement, replies only
```

## Content Pillars for tacosdedatos

| Pillar | % of Content | Examples |
|--------|--------------|----------|
| Educational | 40% | Tutorials, threads, how-tos |
| Community | 25% | Replies, shares, celebrations |
| Behind-the-scenes | 20% | Process, tools, personal |
| Promotional | 15% | Newsletter CTAs, announcements |

## The "Reply Guy" Strategy

High-effort, high-return tactic for small accounts:

```
Daily Actions:
1. Find 5-10 larger accounts in your niche (data viz, Python, Spanish tech)
2. Reply with value: insights, helpful additions, thoughtful questions
3. NOT: "Great post!" or generic agreement
4. Aim for 50+ quality replies/day

Expected Results:
- 8K+ impressions/day
- Profile visits from larger audiences
- Algorithm recognition as active participant
```

## Campaign Templates

### Newsletter Launch Campaign (1 Week)

```markdown
## Pre-Launch (Day -3 to -1)
- Teaser thread about upcoming content
- Behind-the-scenes of writing process
- Engage heavily in niche conversations

## Launch Day
- Morning: Thread with key insights from newsletter
- Afternoon: Long-form post with different angle
- Evening: Link post with compelling caption
- All day: Reply to every comment within 1 hour

## Post-Launch (Day +1 to +3)
- Share reader reactions/quotes
- Answer questions publicly
- Create spin-off content from newsletter topics
- Thank engaged followers publicly
```

### Thread Series Campaign (4 Weeks)

```markdown
## Week 1: Establish
- Day 1: Announce series with hook
- Day 3: Thread #1 (strongest topic)
- Day 5: Engagement post asking what to cover next

## Week 2-3: Build
- 2 threads per week on announced schedule
- Daily engagement in niche
- Cross-reference previous threads

## Week 4: Close
- Final thread with series recap
- CTA to newsletter for "deep dive"
- Thank followers, ask for RT
```

### Engagement Sprint (2 Weeks)

```markdown
## Goal: Reset algorithm relationship

## Daily Actions
- 50+ quality replies in niche
- 5+ quote tweets adding value
- 2-3 original posts
- Reply to ALL comments on your posts within 1 hour

## Content Focus
- Questions that spark discussion
- Polls on relevant topics
- Hot takes (thoughtful, not inflammatory)
- Threads breaking down complex topics

## Success Metrics
- Reply rate increase
- Follower growth rate
- Impressions per post baseline shift
```

## Cross-Platform Coordination

When promoting across platforms:

```
Newsletter publishes →
  Twitter thread (insights) →
  LinkedIn post (professional angle) →
  Twitter reminder (2 days later) →
  Newsletter archive link
```

For tacosdedatos specifically:
- Newsletter is primary (owned audience)
- X/Twitter for reach and conversation
- LinkedIn for professional credibility
- Instagram for data viz (coordinate with Design)

## Campaign Planning Template

```markdown
# Campaign: [Name]

## Objective
[What we want to achieve]

## Duration
[Start date] - [End date]

## Target Metrics
| Metric | Baseline | Target |
|--------|----------|--------|
| Followers | X | Y |
| Avg impressions/post | X | Y |
| Newsletter signups | X | Y |

## Content Calendar

### Week 1
| Day | Content | Format | CTA |
|-----|---------|--------|-----|
| Mon | [Topic] | Thread | Follow |
| Tue | [Topic] | Poll | Engage |
| ... | ... | ... | ... |

## Hashtag Strategy
Primary: [1-2 hashtags used consistently]

## Engagement Targets
- Replies/day: [Number]
- Accounts to engage: [List]

## Assets Needed
- [ ] Images for [X] posts
- [ ] Video for [Y] posts
- [ ] Newsletter links

## Review Points
- Mid-campaign check: [Date]
- Final review: [Date]
```

## Metrics to Track

### Primary (Weekly)
- Follower growth rate (target: 2-5%/month)
- Avg impressions per post
- Engagement rate (likes + replies + RTs / impressions)
- Newsletter signups from X

### Secondary (Monthly)
- Profile visits
- Link clicks
- Reply rate trend
- Top performing content themes

## Anti-Patterns

Avoid these common mistakes:

- **Posting and ghosting** — Must engage in first hour after posting
- **Same content everywhere** — Adapt for platform, don't cross-post verbatim
- **Hashtag stuffing** — Max 1-2, often zero is better
- **Link-only posts** — Always add compelling caption/insight
- **Ignoring replies** — Every reply is an opportunity
- **Inconsistent schedule** — Algorithm favors reliability

## References

For algorithm research, source links, and detailed tactics, see [references/REFERENCES.md](references/REFERENCES.md).