# Ad Campaign Management > Ad Campaign Management - Skill: `manojbajaj95/ad-campaign-management` (Agent Skill, multi-file: 3 files) - Install (CLI): `npx skillmds add manojbajaj95/ad-campaign-management` - Raw SKILL.md: https://api.skillmd.com/api/skills/manojbajaj95/ad-campaign-management/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: manojbajaj95 (https://skillmd.com/u/manojbajaj95) - Updated: 2026-08-19 - Page: https://skillmd.com/skills/manojbajaj95/ad-campaign-management --- # Ad Campaign Management ## Workspace Context Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content//drafts/YYYY-MM-DD_short-topic-slug.md`, and route durable learnings back to `strategy/brand.md`, `about/me.md`, or `content/ideas.md`. ## Operating Contract This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic. End-to-end paid advertising: write ad copy, develop creative strategy, manage campaigns, and analyze competitor ads. Use the Workspace Context above first; only ask for ad-platform inputs not covered there. --- ## 1. Ad Copy Creation ### Platform Constraints | Platform | Element | Limit | |----------|---------|-------| | Google Ads (RSA) | Headline | 30 chars × 15 | | Google Ads (RSA) | Description | 90 chars × 4 | | Meta (FB/IG) | Primary text | 125 chars visible | | Meta (FB/IG) | Headline | 40 chars | | LinkedIn | Intro text | 150 chars recommended | | LinkedIn | Headline | 70 chars recommended | | TikTok | Ad text | 80 chars recommended | | Twitter/X | Tweet | 280 chars | For full format specs, see [references/platform-specs.md](references/platform-specs.md). ### Copywriting Frameworks **AIDA** — Attention → Interest → Desire → Action **PAS** — Problem → Agitate → Solution **4Ps** — Promise → Picture → Proof → Push **Before-After-Bridge** — Current pain → Desired state → Your solution ### Headlines That Work - Specific over vague: "Cut reporting time 75%" not "Save time" - Benefits over features: "Ship code faster" not "CI/CD pipeline" - Include numbers when possible: "3x faster," "in 5 minutes," "10,000+ teams" - Each RSA headline must stand alone — they're combined randomly - Include at least: 1 keyword headline, 1 benefit headline, 2–3 CTA headlines ### Platform Best Practices **Google**: Include keywords; use numbers/stats; power words (Free, Proven, New) **Meta**: Hook in first 3 words; ask questions; social proof performs well; emojis B2C only **LinkedIn**: Professional but not boring; lead with value; stats resonate with B2B **TikTok**: Casual/authentic tone; hook in 1–2 seconds; strong CTA at end ### A/B Testing Variables - Headlines: Question vs. statement; benefit-led vs. feature-led; with/without numbers - Primary text: Short vs. long; problem-focused vs. solution-focused; with/without social proof - CTAs: Direct ("Buy Now") vs. soft ("Learn More"); benefit-based vs. action-based - **Protocol**: One variable at a time; min 7 days or 1,000 impressions; 95% significance before declaring winner ### Output Format Organize by angle with character counts: ``` ## Angle: [Pain Point — Manual Reporting] ### Headlines (30 char max) 1. "Stop Building Reports by Hand" (29) 2. "Reports Done in 5 Min" (21) ### Descriptions (90 char max) 1. "Marketing teams save 10+ hours/week. Start free." (49) ``` Offer CSV format for 10+ variations: ```csv headline_1,headline_2,description_1,platform "Stop Manual Reporting","Automate in 5 Min","Save 10+ hrs/week. Start free.","google_ads" ``` --- ## 2. Creative Strategy ### Define Angles First Before writing copy, establish 3–5 distinct angles (different reasons someone clicks): | Category | Example | |----------|---------| | Pain point | "Stop wasting time on X" | | Outcome | "Achieve Y in Z days" | | Social proof | "Join 10,000+ teams who..." | | Curiosity | "The secret top companies use" | | Comparison | "Unlike X, we do Y" | | Identity | "Built for [specific role]" | | Contrarian | "Why [common practice] doesn't work" | ### Generate Variations Per Angle Vary: word choice, specificity (numbers vs. general), tone (direct/question/command), structure (short punch vs. full benefit). ### Iterating from Performance Data 1. **Analyze winners** — identify winning themes, structures, word patterns by CTR/CVR/ROAS 2. **Analyze losers** — find what falls flat (too generic, wrong tone, too long) 3. **Generate new creative** — double down on winning themes, test 1–2 new angles, avoid loser patterns 4. **Document iterations**: ``` ## Iteration Log - Round: [N] | Date: [date] - Top performers: [list with metrics] - Winning patterns: [summary] - New angles tested: [list] - Angles retired: [list] ``` ### Generating Ad Visuals For image and video creative, use AI tools. See [references/generative-tools.md](references/generative-tools.md) for: - **Image generation**: Flux, Ideogram, Nano Banana Pro (Gemini) for static ad images - **Video generation**: Veo, Kling, Runway, Sora, Seedance, Higgsfield - **Voice/audio**: ElevenLabs, OpenAI TTS for voiceovers - **Code-based video**: Remotion for templated, data-driven video at scale **Recommended workflow**: Generate hero creative with AI → build Remotion templates from winners → batch-produce variations at scale. --- ## 3. Campaign Management ### Key Metrics | Type | Metrics | |------|---------| | Cost | CPM, CPC, CPL, CPA/CAC | | Performance | CTR, CVR, ROAS, LTV:CAC | ### Campaign Structure **Google Ads**: Account → Campaign (budget, geo) → Ad Group (keyword theme) → Keywords + Ads **Meta Ads**: Campaign (objective) → Ad Set (audience, placement, budget) → Ads (creative, copy) **Bidding strategies**: - Target CPA — optimize for conversions at target cost - Target ROAS — optimize for conversion value - Maximize conversions — spend budget for max conversions - Manual — full control, time-intensive ### Audience Targeting **Meta**: - Core: demographics, interests, behaviors, location - Custom: website visitors, customer lists, engagement audiences - Lookalike: based on high-value customers, 1–10% similarity **LinkedIn**: - Company: industry, size, name - Job: title, function, seniority - Professional: skills, groups, interests ### Optimization Cadence **Daily**: Budget pacing, cost metrics, major anomalies **Weekly**: CTR/CVR trends, top/bottom performers, search term review (Google) **Monthly**: Overall ROAS/ROI, audience performance, creative fatigue, strategic adjustments ### Quick Optimization Wins 1. Pause underperforming ads 2. Increase bids on top performers 3. Add negative keywords (Google) 4. Refine audience targeting 5. Refresh fatigued creative ### Budget Allocation - **Testing phase**: 10–20% on new ideas - **Proven performers**: 60–70% of budget - **Retargeting**: 10–20% of budget - **Scaling**: increase budget gradually (max 20%/week) on winning audiences/creative --- ## 4. Competitive Intelligence Use ad libraries (Facebook Ad Library, LinkedIn Ad Library) to extract and analyze competitor ads. ### Extraction Process ``` Extract all current ads from [Competitor] on Facebook Ad Library Scrape ads from [Company A], [Company B], [Company C] — compare approaches Get LinkedIn ads from [Competitor] — analyze their B2B positioning ``` ### Analysis Output For each competitor, deliver: ``` # [Competitor] Ad Analysis ## Overview - Total ads: [N] active | Primary themes: [breakdown] - Ad formats: [static/video split] | CTA patterns: [list] ## Key Problems They're Highlighting 1. [Pain point] ([N] ads) — Copy: "..." — Why it works: [reason] ## Successful Creative Patterns - Pattern 1: [description + frequency] - Pattern 2: [description + frequency] ## Best Headlines 1. "[headline]" → [why it works] ## Recommendations for Your Ads 1. [Actionable insight based on their patterns] ``` ### What to Analyze - **Messaging**: What problems they emphasize, how they position vs. competitors - **Creative patterns**: Visual styles, video vs. static, layout trends - **Copy formulas**: Headline structures, CTA patterns, length and tone - **Campaign strategy**: Seasonal campaigns, retargeting patterns, feature announcements ### Competitive Intelligence Workflows **Ad Campaign Planning**: Extract competitor ads → identify patterns → note messaging gaps → draft test variations **Positioning Research**: Analyze 5 competitors → map their positioning → find underserved angles → develop differentiated messaging **Trend Tracking**: Compare competitor ads across quarters to spot messaging evolution ### Legal & Ethical ✓ Use for research and inspiration only ✓ Adapt patterns — don't copy ads directly ✓ Respect intellectual property ✗ Don't plagiarize copy or steal designs --- ## 5. References - [references/platform-specs.md](references/platform-specs.md) — Full character limits and format specs for all platforms - [references/generative-tools.md](references/generative-tools.md) — AI image/video/audio tools for ad creative production