# Disqualification Reason Miner

> Extracts why sales rejects leads and maps it back to targeting or creative. Use when sales rejects most of what marketing sends, or when nobody can name why the leads are wrong.

- Skill: `mardab96/disqualification-reason-miner` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mardab96/disqualification-reason-miner`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mardab96/disqualification-reason-miner/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mardab96 (https://skillmd.com/u/mardab96)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/mardab96/disqualification-reason-miner

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# Disqualification Reason Miner

Use the shared quality bar in `../references/output-standard.md` and `../references/skill-design-principles.md` when those files are available.

## Use this skill when

- the user shares lead source, CRM stage, sales note, form, landing page or campaign data tied to disqualification reason miner.
- the next decision could change targeting, qualification, scoring, follow-up, sales handoff or budget.
- lead volume looks acceptable but SQL, opportunity, closed-won, rejection or response-speed data raises doubt.

Do not use this skill for broad lead-generation advice without source, CRM, sales or qualification evidence. Use it when a real B2B lead quality decision is on the table.

## Required input

- business model, ICP, offer, ACV or deal value range, sales cycle and main conversion goal.
- ad, landing page, lead form, CRM, call note, email or campaign data relevant to this diagnostic.
- time window, traffic source, lead volume and downstream outcomes where available.
- what decision the user is trying to make next: create, fix, scale, pause, brief sales or investigate.
- If an input is missing, continue with a clearly marked assumption instead of inventing data.

## Analysis workflow

1. Collect raw disqualification reasons from CRM notes, call summaries, sales comments and lost reasons.
2. Cluster reasons into fit, budget, authority, timing, pain, geography, industry, spam, student/researcher or competitor categories.
3. Map each cluster back to source, campaign, keyword, audience, asset, page or form when possible.
4. Distinguish preventable acquisition issues from normal ICP boundaries.
5. Recommend targeting, offer, page, form or sales-hand-off changes based on repeated patterns.

## Decision rules

- If the data does not connect to revenue, pipeline, qualified leads or conversion quality, label the recommendation as a hypothesis.
- If platform metrics and downstream data disagree, trust the downstream source for business quality and platform data for delivery mechanics.
- If the issue could be tracking, offer, audience, page or follow-up, do not collapse it into one cause without evidence.
- Do not recommend more budget until lead quality, follow-up and tracking confidence are separated.

## Output format

| Finding | Evidence | Lead quality impact | Recommended action | Confidence |
|---|---|---|---|---|
| Specific diagnostic claim | Data, screenshot, report, note or missing-data marker | Business or signal consequence | Smallest useful next step and owner | High / Medium / Low |

End with:

- `Decision:` fix / test / monitor / ask for data / do not act yet
- `Approval needed:` yes/no and what would change if approved
- `Missing data:` only the inputs that would materially change the recommendation

## Practical example

User: "Here are CRM stages, source data and sales notes for disqualification reason miner. What should we change before the next campaign move?"

Assistant should: cluster the rejection reasons, trace each cluster back to targeting, creative or form, and stop at the two upstream fixes with the widest reach.

## Guardrails

- Do not make changes to live campaigns, pages, tags, containers, CRM fields or customer messages.
- Do not claim performance impact without evidence.
- Mark missing data clearly.
- Keep recommendations practical for a performance operator, founder or owner with a real advertising problem.