# Internal Link Builder

> Suggest source pages, anchor text, target URLs, and rationale for internal link improvements. Use when Codex needs to strengthen topical clusters and distribute page authority through internal links.

- Skill: `marketingskills/internal-link-builder` (Agent Skill)
- Install (CLI): `npx skillmds@latest add marketingskills/internal-link-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/marketingskills/internal-link-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: marketingskills (https://skillmd.com/u/marketingskills)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/marketingskills/internal-link-builder

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# Internal Link Builder

## Overview

Analyze a set of pages to recommend internal link additions that strengthen topical clusters, distribute authority to thin content, and improve crawl efficiency.

## Inputs

- Target page URLs (pages needing more internal links)
- Optional: site crawl or sitemap to discover link sources
- Optional: GSC data to identify high-traffic source candidates

## Workflow

1. Identify target pages (content needing authority support, new pages, deep pages).
2. Find candidate source pages: high-traffic pages, pillar pages, topic hub pages.
3. For each source-to-target pair, recommend:
   - Anchor text (relevant, varied, descriptive)
   - Placement context (where in the content the link fits)
   - Rationale (topical relevance, authority flow, user journey)
4. Avoid over-optimization patterns: excessive exact-match anchors, links from unrelated pages.
5. Prioritize by: source page authority, topical relevance, and expected click-through.

## Output

Internal link plan with source page, target URL, anchor text, placement context, and priority.