# Keyword Opportunity Finder

> Find high-impression, low-CTR terms, striking-distance keywords, and topic gaps from GSC data. Use when Codex needs to surface keyword growth opportunities from search performance data.

- Skill: `marketingskills/keyword-opportunity-finder` (Agent Skill)
- Install (CLI): `npx skillmds@latest add marketingskills/keyword-opportunity-finder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/marketingskills/keyword-opportunity-finder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: marketingskills (https://skillmd.com/u/marketingskills)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/marketingskills/keyword-opportunity-finder

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# Keyword Opportunity Finder

## Overview

Analyze GSC query data to find keywords where the site can gain traffic with relatively low effort: impressions are high but CTR is low (fixable with title/meta improvements), or rank position is just outside the top 3-5 (striking distance).

## Inputs

- GSC query export (clicks, impressions, CTR, avg position) or live data
- Optional: competitor URL for gap analysis

## Workflow

1. Load query data from live GSC or pasted export.
2. Segment queries into opportunity categories:
   - High impression, low CTR (< median CTR for the site)
   - Positions 4-10 (striking distance to top 3)
   - Position 11-20 (easy top-10 opportunity with content improvement)
   - Rapidly gaining impressions but flat clicks (CTR opportunity)
3. Filter out queries already in top 3 or with very low search volume.
4. For each opportunity, estimate the traffic gain from improving to median CTR or top-3 position.
5. Rank by expected traffic gain and difficulty.
6. Cross-reference with SERP features (featured snippets, PAAs, video).

## Output

Ranked list of keyword opportunities with current position, estimated uplift, and recommended action.