# SEO Strategy

> Define audience, business model, conversion path, topical authority, and execution capacity for an SEO strategy. Use when Codex needs to develop a high-level SEO strategy for a site.

- Skill: `marketingskills/seo-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add marketingskills/seo-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/marketingskills/seo-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: marketingskills (https://skillmd.com/u/marketingskills)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/marketingskills/seo-strategy

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# SEO Strategy

## Overview

Develop an SEO strategy that aligns with business goals by analyzing the audience, conversion model, competitive landscape, and execution capacity. This is a strategic skill that informs all other skills in the bundle.

## Inputs

- Business description, target audience, and goals
- Current site performance data (GSC, GA4 if available)
- Competitor landscape notes

## Workflow

1. Define the audience: who searches, what they need, where they are in the funnel.
2. Map the conversion path: how organic traffic becomes revenue.
3. Identify the site's topical authority: existing strengths and gaps.
4. Analyze competitive landscape: who dominates, where openings exist.
5. Assess execution capacity: team, budget, technical ability.
6. Define strategic pillars:
   - Content strategy (what to create, update, prune)
   - Technical foundation (what to fix, what to build)
   - Authority building (earned links, PR, partnerships)
   - Measurement (KPIs, reporting cadence)
7. Produce a phased roadmap with quarterly objectives.

## Output

SEO strategy document with audience definition, conversion path, topical authority map, competitive positioning, and phased roadmap.