# Social Content Pillars

> Social Content Pillars

- Skill: `marktantongco/social-content-pillars` (Agent Skill)
- Install (CLI): `npx skillmds@latest add marktantongco/social-content-pillars`
- Raw SKILL.md: https://api.skillmd.com/api/skills/marktantongco/social-content-pillars/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: marktantongco (https://skillmd.com/u/marktantongco)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/marktantongco/social-content-pillars

---

# Social Content Pillars

## Context

Use this skill to generate monthly content calendars, content strategies, or post templates for social media across one or more brands/platforms.

**Trigger phrases:** "content calendar," "social media strategy," "content pillars," "monthly posts," "social media templates."

---

## Extended Instructions (includes content-strategy)

### Step 1: Define Brand Voice

1. **Per brand document:** name, industry, target audience (age, interests, platforms), 3 voice traits (professional, casual, witty, educational, inspiring, provocative, empathetic, authoritative), topics to avoid, visual style.
2. **Voice reference card:** "[Brand] sounds like [person] talking about [topic]. We always: [2 rules]. We never: [2 rules]."

### Step 2: Content Strategy (from content-strategy)

2a. **Define 3-5 content pillars** (MECE), each with: name, description, percentage allocation (sums to 100%), target keywords, 4+ topics for the quarter.
   ```
   Example: Educational Tips (40%), Industry Insights (25%), Behind the Scenes (20%), Social Proof (15%)
   ```

2b. **90-day editorial calendar**: blog posts, emails, social teasers, downloadables with publication dates and KPIs.

2c. **Measurement section**: Define success metrics for each pillar.

### Step 3: Set Content Pillars (original)

3. **Define topic ideas** for each pillar with 3-5 topic ideas.
4. **Map pillars to platforms:** Instagram (visual/Reels), Twitter/X (timely/threads), LinkedIn (long-form), TikTok (trending), YouTube (deep dives).

### Step 4: Generate Monthly Calendar

5. **30-day table:** Date | Day | Platform | Pillar | Format | Topic | Status.
6. **Frequency:** Instagram 4-5/week, Twitter 1-3/day, LinkedIn 3-5/week, TikTok 3-5/week.
7. **Batch by day:** Monday=educational, Wednesday=insights, Friday=personality.

### Step 5: Post Templates

8. **Caption structures per pillar:**
   - **Educational:** Hook → Context → Numbered tips (3-5) → CTA
   - **Industry Insight:** News reference → Your take → Implication → Question
   - **Social Proof:** Result with numbers → Brief story → Lesson → CTA
9. **Hashtag strategy:** Instagram 20-30, Twitter 1-3, LinkedIn 3-5
10. **Engagement hooks:** "Most people get [topic] wrong. Here's what works:", "Unpopular opinion: [contrarian take]"

### Step 6: Repurposing & Scheduling

11. **Repurposing matrix:** LinkedIn article → Twitter thread → Instagram carousel → TikTok → YouTube
12. **Scheduling:** Batch-create weekly, schedule 1-2 weeks ahead, leave 20% slots open for reactive content

---

## Constraints

- NEVER post identical captions across platforms
- NEVER use > 2 emojis per line
- NEVER buy followers or use engagement bait
- Pillars MUST be defined before calendar generation
- **Pillars must be MECE** (mutually exclusive, collectively exhaustive)
- **No pillar should have fewer than 4 topics in the quarter**
- Every post MUST have clear purpose (educate, engage, convert, build awareness)
- Always include a CTA
- **Always include measurement section** — how will we know if this worked?

---

## Examples

### Example 1: SaaS Startup (B2B)
```
Brand: CloudMetrics (analytics platform)
Voice: Authoritative + Educational + Witty
Pillars: Data Insights (40%), Product Tips (30%), Engineering Culture (20%), Customer Stories (10%)
90-day topics: 12 long-form blog posts, 12 email sequences, 36 social snippets, 3 lead magnets
KPIs: Traffic → email signups → product trials
Weekly: Mon=Insight (LinkedIn+Twitter), Tue=Tip (carousel), Thu=Culture (hot take), Fri=Roundup
```

### Example 2: Personal Creator Brand
```
Brand: @designbytes (UX designer)
Voice: Casual + Educational + Inspiring
Pillars: Design Tutorials (45%), Career Advice (25%), Design Critiques (20%), Personal Journey (10%)
Repurpose: Figma tutorial → YouTube → Instagram Reel → Twitter thread → LinkedIn carousel
```