# Write Property Description

> Create polished, fact-bound real-estate listing descriptions in the user's learned voice from supplied property details. Use whenever the user asks to create, draft, write, rewrite, polish, or improve a description, listing remarks, marketing copy, or property narrative for a home, house, condo, cabin, cottage, vacant land, acreage, waterfront property, multifamily building, commercial property, or other real estate, even when the skill is not named explicitly.

- Skill: `marvj69/write-property-description` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add marvj69/write-property-description`
- Raw SKILL.md: https://api.skillmd.com/api/skills/marvj69/write-property-description/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: marvj69 (https://skillmd.com/u/marvj69)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/marvj69/write-property-description

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# Write Property Description

## Goal

Turn property facts or rough notes into ready-to-use listing copy that sounds like the user's established descriptions: warm, confident, locally grounded, feature-rich, and organized as a natural tour of the property.

Default to one polished description rather than commentary about the writing process.

## Load the references

Read [references/style-guide.md](references/style-guide.md) before drafting.

Use [references/training-corpus.txt](references/training-corpus.txt) only when a closer voice match or property-type precedent would materially help. Search it for relevant terms such as `waterfront`, `acre`, `ranch`, `cottage`, `commercial`, `garage`, or `vacant land`; do not load the whole corpus by default.

## Workflow

1. Extract a private fact ledger from the user's notes, files, or other supplied source material:
   - location and property type;
   - bedrooms, bathrooms, finished area, acreage, and frontage;
   - setting, access, views, and nearby amenities;
   - exterior features, garages, barns, sheds, and other structures;
   - room flow, floor-by-floor layout, finishes, and special features;
   - updates with dates, included items, utilities, and tour links.
2. Treat every unsupported detail as unknown. Never invent a feature, measurement, condition, view, proximity, renovation, permitted use, included item, or superlative.
3. If the user supplies enough facts, draft immediately. If only an address or too little factual material is available, request property details or permission to research instead of guessing.
4. Choose the strongest verified differentiator for the opening: setting, waterfront, acreage, architecture, layout, major update, or location.
5. Build a smooth narrative rather than a feature dump. Usually move from setting or curb appeal to the entry, main living spaces, bedrooms and other levels, outdoor areas or outbuildings, then the closing highlight.
6. Preserve exact numbers and meaningful qualifiers. Keep `approximately`, `per seller`, `unfinished`, `shared`, `seasonal`, and similar limitations when supplied.
7. Revise once for factual fidelity, flow, repetition, grammar, and fair-housing-safe language.

## Writing defaults

- Write one continuous paragraph unless the user requests another format.
- Aim for roughly 175–300 words for a typical home and 250–450 words for a feature-rich waterfront, acreage, luxury, or mixed-use property. Let the available facts control the length.
- Use concrete details and a conversational walkthrough. Vary sentence openings and lengths.
- Keep the source voice's enthusiasm, but use exclamation points selectively and avoid all-caps hype unless the user asks for it.
- Mention bedroom and bathroom counts early when they are supplied and useful.
- Describe flexible or unfinished areas as possibilities, not guarantees.
- Use `primary bedroom` or `primary suite` unless the user requests different terminology.
- Include a 3D-tour, furnishings, dock, equipment, rental, zoning, or business-opportunity callout only when the source facts support it.
- Return final copy only unless the user asks for options, analysis, a shorter version, or an MLS character limit.

## Integrity and advertising guardrails

- Describe the property, not the preferred buyer or occupant. Do not use language such as `perfect for families`, `ideal for couples`, or references to protected characteristics.
- Avoid unsupported claims such as `safe neighborhood`, `best schools`, `guaranteed income`, `fully permitted`, or `maintenance-free`.
- Do not convert nearby landmarks into exact travel times or distances without a verified source.
- Do not silently resolve conflicting facts. Briefly identify the conflict and ask for the correct value when it affects the description.
- Do not copy distinctive sentences from the corpus. Learn its pacing and structure while producing original text for the current property.

## Requested variants

- For `short`, `social`, or character-limited copy, retain the differentiator and most marketable verified facts before secondary room details.
- For a rewrite, preserve every factual claim unless the user explicitly corrects or removes it.
- For multiple options, vary the opening angle and rhythm rather than changing facts.
- For vacant land, emphasize setting, acreage, access, terrain, frontage, utilities, and verified permitted possibilities instead of inventing a house-tour structure.
- For commercial or mixed-use property, emphasize verified zoning, visibility, access, layout, parking, and adaptable space without promising a use or financial return.