# Skill Product Strategic Analysis

> Guidelines for conducting Market Research (TAM/SAM/SOM) and Competitive Analysis.

- Skill: `matrixfounder/skill-product-strategic-analysis` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add matrixfounder/skill-product-strategic-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/matrixfounder/skill-product-strategic-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: MatrixFounder (https://skillmd.com/u/matrixfounder)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/matrixfounder/skill-product-strategic-analysis

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# Strategic Analysis

## 1. Objective
To provide data-backed justification for *why* a product should exist. This skill powers the **Strategic Analyst (p01)** agent.

## 2. Market Sizing (The Numbers)

You MUST use the **TAM/SAM/SOM** model.

### Definitions
1.  **TAM (Total Addressable Market):** 
    *   *Formula:* Total Potential Customers x Average Annual Revenue per Customer.
    *   *Scope:* Global, Theoretical maximum.
2.  **SAM (Serviceable Available Market):**
    *   *Formula:* Segment % of TAM that fits your geographical/technological reach.
    *   *Scope:* Realistic reach within 3-5 years.
3.  **SOM (Serviceable Obtainable Market):**
    *   *Formula:* SAM x Target Market Share (usually 1-5% for startups).
    *   *Scope:* Year 1 target.

### Citation Rule
> [!IMPORTANT]
> **No Hallucinations.** If real data is unavailable, you MUST explicitly state: 
> *"Based on Conservative Estimate 2026 guidelines"* and explain your logic (e.g., "Assumed 10% of developers use VS Code...").

## 3. Competitive Matrix

Use the following Markdown table structure to identify the "Blue Ocean":

```markdown
| Competitor | Key Feature | Pricing Model | Weakness (The Gap) |
|------------|-------------|---------------|--------------------|
| Comp A     | ...         | ...           | ...                |
| Comp B     | ...         | ...           | ...                |
| **US**     | **...**     | **...**       | **N/A**            |
```

## 4. Verification Check
- [ ] Is TAM > $1B? (If not, is it a niche lifestyle business?)
- [ ] Is SAM < TAM? (If SAM > TAM, your math is broken).
- [ ] Is SOM < SAM? (If SOM = SAM, you are overly optimistic).
- [ ] Is the "Gap" defensible? (Technology vs Marketing)
- [ ] Are all numbers cited or estimated with disclaimers?

## 5. Output
> **[Use the Official Template](assets/market_strategy_template.md)** for the full structure.

## 6. Examples
- **Strong Case (Go):** `examples/01_strong_ai_assistant.md`
- **Weak Case (No-Go):** `examples/02_nogo_vertical_video.md`