# Mkt Content Calendar

> Build a 30-day content calendar mapped to goals, channels, pillars, and a realistic cadence, with per-slot titles and a measurement plan.

- Skill: `matrixx0070/mkt-content-calendar` (Agent Skill)
- Install (CLI): `npx skillmds@latest add matrixx0070/mkt-content-calendar`
- Raw SKILL.md: https://api.skillmd.com/api/skills/matrixx0070/mkt-content-calendar/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: Matrixx0070 (https://skillmd.com/u/matrixx0070)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/matrixx0070/mkt-content-calendar

---


## When to use

Use this when you need a structured month of content that ladders up to real goals across channels, instead of ad hoc posting.

**Not for:** a single asset (use mkt-draft-content), a time-boxed promotional push (use mkt-campaign-plan), or multi-step email flows (use mkt-email-sequence).

## Method

1. Anchor to goals. Confirm the month's primary objective (awareness, engagement, leads, launch support) and fixed dates (launches, events, holidays, promos). Fill gaps with labeled assumptions.
2. Confirm channels and a realistic cadence per channel (blog weekly, LinkedIn 3x/week, email 2x/week). Decision point: set cadence to capacity — do not over-commit.
3. Set themes. Define 3-4 content pillars tied to audience interests and the objective, ensuring a mix of top, mid, and bottom funnel.
4. Ideate. Generate a specific title/angle for every slot; avoid repetition and balance formats (how-to, story, data, promo, UGC, thought leadership).
5. Sequence. Place items so pacing is even, key dates are supported, and no channel goes dark.
6. Add production notes: format, owner placeholder, primary CTA, and repurposing links between assets.
7. Attach a lightweight measurement plan per pillar.

## Example

Objective: launch support for a v2 release on the 15th. Pillars: "what's new" (bottom), "how teams use it" (mid), "industry POV" (top), "behind the build" (engagement). Cadence: blog weekly, LinkedIn 3x/week, email 2x/week. The 15th anchors a blog + email + 3 posts; the week prior teases, the week after amplifies user stories. One flagship blog gets repurposed into 3 LinkedIn posts and one email.

## Pitfalls

- Planning more volume than the team can produce, so the calendar dies by week two.
- All content at one funnel stage (usually top) with nothing that converts.
- Generic slot labels ("blog post") instead of a specific title/angle you could brief today.
- Leaving a channel dark for a week, or clustering everything on launch day.

## Output format

```
Month objective + key dates + channels + cadence: <...>
Pillars: <3-4, one line each>

Calendar (by week or 30 rows):
| Date | Channel | Pillar | Title/angle | Format | CTA | Funnel stage |

Repurposing map: <which pieces feed which>
Measurement plan: <what to track per pillar>
Assumptions: <...>
```