# Content Calendar

> When to activate: content calendar, editorial calendar, content planning, publishing schedule, content pillars, content strategy, repurposing, distribution

- Skill: `mattakushi432/content-calendar` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mattakushi432/content-calendar`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mattakushi432/content-calendar/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: Mattakushi432 (https://skillmd.com/u/mattakushi432)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mattakushi432/content-calendar

---


# Content Calendar

## Content Pillar Framework

### Defining Content Pillars
3–5 evergreen topics that map to ICP pain points and your solution:
```
Pillar 1: [Core problem your product solves]
Pillar 2: [Adjacent strategic topic your buyers care about]
Pillar 3: [Industry best practices your buyers follow]
Pillar 4: [Company/product news and updates]
Pillar 5: [Social proof / customer stories]
```

### Pillar-to-Content Mapping
| Pillar | % of Output | Content Types |
|--------|------------|---------------|
| Education (problem/solution) | 40% | Blog, guides, webinars, email |
| Inspiration (use cases, POV) | 25% | Case studies, LinkedIn, podcast |
| Entertainment / Engagement | 15% | Social polls, behind-the-scenes |
| Product / Company | 10% | Feature announcements, releases |
| SEO / Demand capture | 10% | Comparison pages, how-to guides |

## Publishing Cadence

### Sustainable Cadence by Team Size
| Team Size | Blog | Social (LinkedIn) | Email | Podcast/Video |
|-----------|------|------------------|-------|---------------|
| Solo | 2/month | 3/week | 2/month | Optional |
| 2–3 | 4/month | 5/week | 4/month | 1/month |
| 4–6 | 6–8/month | Daily | Weekly | Bi-weekly |
| 7+ | 10+/month | 2+/day | Weekly | Weekly |

**Rule**: Consistent cadence beats high-volume inconsistency. 2 posts/week every week beats 10 posts one week, then nothing.

## Editorial Calendar Template

### Monthly Planning Sheet
```
Month: [Month Year]
Theme: [Monthly focus aligned to product or season]

Week 1:
  MON: [Content piece] — [Pillar] — [Channel] — [Owner]
  WED: [Content piece] — [Pillar] — [Channel] — [Owner]
  FRI: [Content piece] — [Pillar] — [Channel] — [Owner]

Week 2: ...
Week 3: ...
Week 4: ...

Monthly goals:
  - Organic traffic target: [N]
  - Email subscribers target: [N]
  - Leads from content: [N]
```

### Content Brief Template
```
Title (draft): [Working title]
Target keyword: [Primary keyword + 3–5 semantic variants]
Pillar: [Which content pillar]
Format: [Blog / Video / Email / Social / Guide]
Audience: [Which ICP segment]
Funnel stage: [TOFU / MOFU / BOFU]
Goal: [What this piece drives: awareness / leads / revenue]
CTA: [Desired action]
Owner: [Writer]
Due: [Date]
Publish: [Date]
Status: [ ] Brief → [ ] Draft → [ ] Review → [ ] Published

Outline:
  H1: [Headline]
  Intro: Hook + problem + promise
  H2: [Section 1]
  H2: [Section 2]
  ...
  Conclusion + CTA
```

## Seasonal Planning

### 12-Month Content Calendar Template
| Month | Industry Event | Company Event | Content Theme | Key Dates |
|-------|--------------|--------------|---------------|-----------|
| Jan | New year planning | Q1 launch | Goal-setting, new year | Jan 1 |
| Feb | Industry conf (check) | — | Valentine tie-in or ignore | Feb 14 |
| Mar | Spring | Q1 review | Quarter in review | Mar 31 |
| Apr | — | — | Earth Day (if relevant) | Apr 22 |
| May | — | — | Mid-year momentum | — |
| Jun | — | Q2 review | Summer planning | Jun 21 |
| Jul | Summer | — | Lighter content | — |
| Aug | Back to school | — | Fall prep / planning | — |
| Sep | Fall conf season | Q3 launch | Planning season begins | — |
| Oct | Cybersecurity (if relevant) | — | Q4 push | Oct 31 |
| Nov | — | Black Friday (B2C) | Year-end planning | Nov last Thu |
| Dec | — | Year in review | Wrap-up, predictions | Dec 25 |

## Content Repurposing Matrix

### One Piece, Many Formats
```
CORE ASSET (long-form blog post or research report)
│
├── Email newsletter (summary + link)
├── LinkedIn post (key insight + quote)
├── Twitter/X thread (main points numbered)
├── LinkedIn carousel (slides of key frameworks)
├── Short-form video (30–60s hook + insight)
├── Podcast episode (deep dive discussion)
├── Webinar (live walkthrough with Q&A)
├── Infographic (visual data from the piece)
└── Sales enablement doc (share with prospects)
```

### Repurposing Priority by Channel ROI
| Channel | Repurposing Effort | Reach | Best For |
|---------|-------------------|-------|----------|
| Email | Low | Direct (high intent) | MOFU nurture |
| LinkedIn | Low | Organic reach | B2B awareness |
| SEO blog | High | Compounding | Long-term TOFU |
| Short video | Medium | Viral potential | TOFU awareness |
| Webinar | High | Engaged audience | MOFU conversion |

## Distribution Matrix

### Channel Selection by Content Type
| Content Type | Email | Blog | LinkedIn | Twitter | YouTube | Podcast |
|------------|-------|------|----------|---------|---------|---------|
| Data report | Primary | Primary | Secondary | Secondary | — | — |
| Tutorial | — | Primary | Secondary | — | Primary | — |
| Opinion piece | — | Secondary | Primary | Primary | — | — |
| Case study | Secondary | Primary | Primary | — | — | — |
| Feature release | Primary | Primary | Secondary | Secondary | Secondary | — |
| Podcast episode | Primary | — | Secondary | Secondary | — | Primary |

## Content Performance Tracking

### Per-Piece Metrics (review at 30/60/90 days)
| Metric | What It Tells You |
|--------|------------------|
| Organic sessions | SEO performance |
| Time on page | Engagement quality |
| Scroll depth | Content resonance |
| CTA click rate | Conversion effectiveness |
| Backlinks acquired | Link-building performance |
| Social shares | Virality |
| Leads attributed | Revenue impact |

### Monthly Content Scorecard
```
Total pieces published: [N]
Pieces hitting traffic goal: [N/Total]
Best performing piece: [title] — [metric]
Worst performing piece: [title] — [why]
Top channel by leads: [channel]
Content-attributed pipeline: [$]
Next month focus: [theme/gap to fill]
```

## Content Operations Workflow

### 4-Week Rolling Workflow
```
Week -4: Brief written + research assigned
Week -3: First draft submitted
Week -2: Edit + SEO optimization + design assets
Week -1: Final review + schedule
Week 0:  Publish + distribute across channels
Week +1: Promote in email + social
Week +4: 30-day performance review
```

### Content Stack (Recommended)
| Tool | Purpose |
|------|---------|
| Notion / Airtable | Editorial calendar and briefs |
| Google Docs | Drafts and collaboration |
| Semrush / Ahrefs | Keyword research |
| Grammarly / Hemingway | Copy editing |
| Figma / Canva | Design assets |
| Buffer / Hootsuite | Social scheduling |
| ConvertKit / HubSpot | Email scheduling |
| Descript | Podcast / video editing |