# Content Engine

> When to activate: content calendar, content strategy, editorial planning, content repurposing, content briefs, distribution strategy, content audit

- Skill: `mattakushi432/content-engine` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mattakushi432/content-engine`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mattakushi432/content-engine/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Security
- Author: Mattakushi432 (https://skillmd.com/u/mattakushi432)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mattakushi432/content-engine

---


# Content Engine

## Content Strategy Foundation

### Content Mission Statement
Template: "We help [audience] achieve [outcome] by providing [content type] about [topics]."

Example: "We help B2B SaaS founders achieve predictable growth by providing actionable frameworks about product-led growth, go-to-market strategy, and retention."

### Content Pillars (3-5 Topics)
- Pillar 1: Core expertise (where you have unique insight)
- Pillar 2: Adjacent problem (what your audience also cares about)
- Pillar 3: Industry trends (credibility and relevance)
- Pillar 4: Customer success (social proof and inspiration)
- Pillar 5: Behind-the-scenes (trust and humanization)

## Content Brief Template

```markdown
## Content Brief

**Title (working):** [Draft title with primary keyword]
**Target keyword:** [Primary KW | Search volume | KD]
**Content type:** [Blog / Video / Podcast / Infographic]
**Content pillar:** [Which pillar this serves]
**Target audience:** [Specific persona + stage]
**Business goal:** [Traffic / Leads / SEO / Brand]
**CTA:** [What should reader do next]

## Angle & Hook
[Why this piece is different from what already ranks.
What unique insight, data, or perspective do we have?]

## Outline
H1: [Final title]
H2: [Section 1]
  H3: [Subsection]
H2: [Section 2]
...
H2: FAQ
H2: Conclusion + CTA

## Key Points to Cover
- [Must-include point 1]
- [Must-include point 2]
- [Stat or data point to source]

## SEO Requirements
- Primary keyword: appears in H1, first 100 words, 2-3 subheadings
- Word count target: [X words — match top 3 SERP results]
- Internal links: [List 3-5 pages to link to]
- Images: [Number needed + alt text guidance]

## Reference Content
- [Competitor URL to beat]
- [Resource to link to]
- [SME to interview or quote]

**Due date:** [Date]
**Writer:** [Assigned to]
```

## Content Calendar System

### Monthly Planning Process
1. **Week -2**: Audit last month's performance, identify top/bottom content
2. **Week -1**: Brainstorm next month's topics (use keyword data + sales feedback)
3. **Week 0**: Assign briefs, schedule social posts, brief design team
4. **Ongoing**: Weekly check-in on in-progress pieces

### Content Calendar Fields
| Field | Purpose |
|-------|---------|
| Publish date | When it goes live |
| Content type | Blog, video, infographic, etc. |
| Title | Working title |
| Pillar | Which content pillar |
| Primary keyword | SEO target |
| Author | Who writes it |
| Status | Brief / Draft / Review / Scheduled / Published |
| Distribution | Which channels get it |
| CTA | Primary call-to-action |

### Content Volume by Resource Level
| Team size | Blog | Social/wk | Video | Email |
|-----------|------|-----------|-------|-------|
| Solo | 1-2/mo | 5-10 posts | 1/mo | 2-4/mo |
| Small (2-3) | 4-6/mo | 20-30 posts | 2-4/mo | 4-8/mo |
| Mid (4-6) | 8-12/mo | 40-60 posts | 4-8/mo | 8-12/mo |

## Repurposing Workflow

### One Piece → Many
```
HERO CONTENT (long-form)
│
├─ Blog post (3,000 words)
│   ├─ LinkedIn carousel (10 slides)
│   ├─ Twitter thread (10 tweets)
│   ├─ Instagram carousel (10 slides)
│   ├─ Quote graphics (5-10 images)
│   └─ Email newsletter (500 words)
│
├─ Podcast episode (30-60 min)
│   ├─ Short clips (Audiogram, 60s)
│   ├─ Transcript → blog post
│   └─ Key quotes → Twitter/LinkedIn
│
└─ Webinar / Video (45-60 min)
    ├─ YouTube long-form
    ├─ YouTube Shorts / TikTok (60s clips)
    ├─ Blog post (from transcript)
    ├─ Slide deck → LinkedIn
    └─ Key moments → Social clips
```

### Repurposing Priority
1. High-performing content first (already proven)
2. Evergreen content (not time-sensitive)
3. Content with high organic traffic potential

## Editorial Standards

### Writing Guidelines
- Lead with value: answer the question in the first paragraph
- Use active voice (not "mistakes were made" but "we made mistakes")
- Short sentences: max 25 words
- Short paragraphs: max 4 sentences
- Sub-headings every 200-300 words
- One idea per sentence
- Spell out numbers one through nine; use numerals for 10+
- Oxford comma: use it

### Quality Checklist Before Publishing
- [ ] Headline passes Headline Analyzer (CoSchedule score ≥ 70)
- [ ] Primary keyword in H1, intro, and conclusion
- [ ] Internal links added (3-5)
- [ ] External links to authoritative sources
- [ ] Images have descriptive alt text
- [ ] Meta description written (150-160 chars)
- [ ] CTA is clear and visible
- [ ] Proofread (Grammarly + human read-aloud check)
- [ ] Mobile preview looks correct
- [ ] Author bio updated

### Tone Standards
| Don't | Do |
|-------|-----|
| "Leverage synergies" | "Work together" |
| "Best-in-class" | Give specific proof |
| "Innovative solution" | Describe what it actually does |
| "We are excited to announce" | Tell them what it means for them |
| Passive voice | Active voice |
| Jargon without definition | Plain language first |

## Distribution Strategy

### Distribution Channels by Content Type
| Content type | Primary | Secondary | Amplification |
|-------------|---------|-----------|---------------|
| Blog post | Organic search | Email newsletter | LinkedIn + Twitter |
| Video | YouTube | Website embed | Clips to social |
| Podcast | Spotify/Apple | Website + RSS | Episode clips |
| Infographic | Pinterest | Blog embed | Reddit + social |
| Case study | Website | Sales enablement | PR outreach |
| Research report | PR + email | Gated download | Paid promotion |

### Post-Publish Distribution Checklist
- [ ] Published on website
- [ ] Email newsletter (next send)
- [ ] LinkedIn post
- [ ] Twitter/X thread
- [ ] Instagram (if visual)
- [ ] Pinterest (if visual/infographic)
- [ ] Submitted to relevant newsletters/communities
- [ ] Internal link from related existing posts
- [ ] Pinned/featured where relevant
- [ ] Repurpose scheduled (2-4 weeks later)

### Community Distribution
- Share in relevant Slack/Discord communities
- Post in Reddit subreddits (add genuine value, not just links)
- Submit to industry newsletters and curators
- Share in LinkedIn/Facebook groups with commentary

## Content Audit Process

### Audit Schedule: Quarterly

### Audit Criteria
For each piece of content, classify as:
- **Keep**: High traffic/conversions, evergreen, accurate
- **Update**: Good topic, outdated info or underperforming
- **Consolidate**: Two+ pieces covering same topic
- **Delete**: Zero traffic, outdated, off-brand, thin content

### Audit Metrics
| Metric | Tool |
|--------|------|
| Organic traffic (90d) | Google Analytics |
| Keyword rankings | Ahrefs/Semrush |
| Backlinks | Ahrefs |
| Conversions | GA4 Goals |
| Social shares | BuzzSumo |
| Time on page | GA4 |

### Content Refresh Process
1. Update statistics with current data
2. Add new sections for missing subtopics
3. Improve internal linking
4. Update CTA to current offer
5. Update meta title/description
6. Add FAQ schema
7. Change publish date only if significant update (>30% new)

## Content KPIs

| KPI | Target | Measure |
|-----|--------|---------|
| Organic traffic | +15% QoQ | GA4 |
| Content conversions | 2-5% of visitors | GA4 Goals |
| Email subscribers from content | Track source | ESP |
| Content-sourced pipeline | >20% of leads | CRM |
| Avg time on page | >3 min | GA4 |
| Returning visitors | >30% | GA4 |