# Influencer Marketing

> When to activate: influencer marketing, creator partnerships, influencer outreach, nano micro macro influencer, UGC, creator brief, influencer campaign, FTC disclosure

- Skill: `mattakushi432/influencer-marketing` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mattakushi432/influencer-marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mattakushi432/influencer-marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Mattakushi432 (https://skillmd.com/u/mattakushi432)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mattakushi432/influencer-marketing

---


# Influencer Marketing

## Influencer Tier Overview

| Tier | Followers | Avg Engagement | CPE | Best for |
|------|-----------|---------------|-----|---------|
| Nano | 1k–10k | 5–8% | Low | Niche authenticity, local |
| Micro | 10k–100k | 2–5% | Low-Med | Targeted communities |
| Macro | 100k–1M | 1–2% | Medium | Brand awareness |
| Mega/Celebrity | 1M+ | 0.5–1% | High | Mass reach |

**Rule of thumb:** Micro-influencers deliver 60% more engagement per dollar than macro for B2B/niche products.

---

## Influencer Vetting Checklist

### Audience Quality
- [ ] Follower growth looks organic (no sudden spikes)
- [ ] Engagement rate matches tier benchmark
- [ ] Comments are genuine (not generic "Great post!")
- [ ] Audience location matches target market
- [ ] Check with HypeAuditor / Modash / Upfluence for fake follower %

### Content Fit
- [ ] Content style matches brand voice
- [ ] Posts about relevant topics (not everything)
- [ ] No controversial past content (search "[name] controversy")
- [ ] Discloses paid partnerships properly (#ad, #sponsored)

### Performance Signals
- [ ] Ask for media kit with past campaign metrics
- [ ] Request: average views, click-through rate on links
- [ ] Check: story views vs feed post engagement ratio

---

## Outreach Email Templates

### Cold Outreach (Nano/Micro)
```
Subject: [Product] × [Their name] — quick collab idea?

Hi [Name],

Love your content on [specific topic] — your post about [specific post] 
was spot on.

I work at [Company]. We built [Product] — [one sentence what it does].

Think your audience would genuinely find it useful because [specific reason].

Would love to send you free access + a small fee for an honest post/story.
No script, just your real take.

Interested? Takes 2 min to reply.

[Your name]
```

### Partnership Pitch (Macro)
```
Subject: Partnership opportunity — [Company] + [Their brand]

Hi [Name / Manager],

I'm [Name], [Title] at [Company]. We help [ICP] with [value prop].

We're running a Q[X] creator campaign and [influencer name] is our top choice 
given their [specific audience / content angle].

We're offering:
- $[X] flat fee for [deliverables]
- [Free product / trial / commission] on top
- Full creative freedom within brand guidelines

Our audience is [X] and we've seen [metric] from similar campaigns.

Can we schedule a 15-minute call this week?

[Your name] | [Company] | [phone]
```

---

## Campaign Brief Template

```
CAMPAIGN BRIEF

Brand: [Company Name]
Product: [Product Name]
Campaign goal: [Awareness / Signups / Sales]
Target audience: [Description]

Deliverables:
- [X] Instagram Reels (30–60 sec)
- [X] Stories with link sticker
- [X] TikTok videos
- [Optional] Blog post / YouTube review

Key messages (must include):
1. [Message 1]
2. [Message 2]
3. [CTA: "Try free at [URL]" or use code [CODE]]

Prohibited:
- Mentioning competitors by name
- Making health/financial claims
- Showing beta/unreleased features

FTC Disclosure: All posts must include #ad or #sponsored at the start

Timeline:
- Draft due: [Date]
- Feedback window: 48 hours
- Go live: [Date]

Tracking:
- Use link: [unique UTM link]
- Promo code: [INFLUENCERNAME15]

Payment: $[X] within 30 days of content going live + performance bonus if [metric]
```

---

## Performance Metrics

### Primary KPIs

| Metric | Formula | Target |
|--------|---------|--------|
| Reach | Unique accounts reached | > [X] |
| Engagement rate | (Likes + Comments + Shares) / Reach | > 2% |
| CPE (Cost per engagement) | Spend / Total engagements | < $[X] |
| Click-through rate | Clicks / Reach | > 1% |
| CPA (Cost per acquisition) | Spend / Conversions | < $[X] |
| EMV (Earned media value) | Engagements × $[benchmark] | > spend |

### Tracking Setup
- Unique UTM per influencer: `?utm_source=influencer&utm_medium=social&utm_campaign=[name]`
- Unique promo code per influencer
- Pixel or conversion API for purchase attribution
- Check: GA4 / Shopify / Stripe conversions within 7-day window

---

## FTC Compliance

### Required Disclosures
- Must disclose at the **start** of the caption or video (not buried after "more")
- Acceptable: `#ad`, `#sponsored`, `#partner`, `Paid partnership with [Brand]`
- NOT acceptable: `#collab`, `#gifted` alone, placing after multiple hashtags

### Platform-Specific
- Instagram: Use "Paid partnership" label in settings + hashtag
- TikTok: Use "Paid partnership" toggle + #ad
- YouTube: Check "Paid promotion" box + verbal disclosure in video

---

## Long-Term vs One-Off Partnerships

| Factor | One-off | Long-term (ambassador) |
|--------|---------|----------------------|
| Cost | Lower upfront | Higher total |
| Authenticity | Lower | Higher |
| Audience trust | Single spike | Compound growth |
| Content volume | 1–3 posts | 6–24+ posts |
| Metrics | Reach/clicks | Brand lift + conversion |
| Best for | Launch / experiment | Core growth channel |

**Ambassador contract elements:**
- Exclusivity clause (no direct competitors for X months)
- Deliverables per month
- Approval rights
- First right of renewal
- Performance incentives

---

## Campaign Workflow

```
Week 1: Identify + vet 20 candidates → shortlist 5
Week 2: Outreach → 3 interested → 2 contracts signed
Week 3: Brief + asset delivery → draft review
Week 4: Content goes live → monitor
Week 5: Report → optimize → renew or sunset
```