# Social Strategy

> When to activate: social media strategy, Twitter X LinkedIn Instagram TikTok content, posting cadence, community building, social listening, organic social

- Skill: `mattakushi432/social-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mattakushi432/social-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mattakushi432/social-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Mattakushi432 (https://skillmd.com/u/mattakushi432)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mattakushi432/social-strategy

---


# Social Media Strategy

## Platform Selection Framework

### Choose by Audience + Goal
| Platform | Best for | Content type | Posting frequency |
|----------|----------|-------------|-------------------|
| LinkedIn | B2B, enterprise, hiring | Long-form, carousel, video | 1x/day weekdays |
| Twitter/X | Tech, media, thought leadership | Text, threads, polls | 3-5x/day |
| Instagram | B2C, visual brands, DTC | Photo, Reels, Stories | 1x feed/day, 3-5 Stories |
| TikTok | B2C, Gen Z, entertainment | Short video (15-60s) | 1-3x/day |
| YouTube | Education, tutorials, B2B | Long video, Shorts | 2-3x/week |
| Facebook | Local business, communities, ads | Mixed | 1x/day |
| Pinterest | E-commerce, DIY, fashion | Static pins, idea pins | 5-10x/day |

### Priority Matrix
- **Revenue driver**: platform where your ICP spends time
- **Brand builder**: platform where thought leaders exist
- **Community hub**: platform with highest engagement for your niche
- **Avoid**: platforms where you must be present but audience isn't

## LinkedIn Strategy (B2B)

### Content Pillars (3-4 per brand)
1. Industry insights and data
2. Behind-the-scenes / company culture
3. Customer success stories
4. Personal founder/executive story

### High-Performing Post Formats
**Hook patterns:**
- "Unpopular opinion: [contrarian statement]"
- "I made a $X mistake so you don't have to"
- "After talking to 100 [ICPs], here's what I learned:"
- "[Number] [things/mistakes/lessons] about [topic]:"

**Carousel structure:**
- Slide 1: Bold hook (make them swipe)
- Slides 2-8: One point per slide, visual hierarchy
- Last slide: CTA + link to full content

**Algorithm signals (in priority order):**
1. Comments (ask a question in post)
2. Shares (shareworthy insights)
3. Reactions (emotional hooks)
4. Clicks (less weighted)

### Posting Schedule
- Best times: Tue-Thu, 8-10am or 5-6pm (audience timezone)
- Avoid: Mon morning, Fri afternoon, weekends
- Engage in comments within first 60 minutes (boosts reach)
- Reply to every comment in first 2 hours

## Twitter/X Strategy

### Thread Formula
```
Tweet 1: Bold claim or counterintuitive hook
Tweet 2-8: One point per tweet with supporting detail
Tweet 9: Summary + key takeaway
Tweet 10: CTA ("Follow for more" or link to resource)
```

### Content Mix
- 40% Educational threads
- 30% Hot takes + opinions
- 20% Behind-the-scenes / personal
- 10% Promotional

### Engagement Tactics
- Quote tweet with added commentary
- Reply to accounts 10x your size with substantive takes
- Use polls to spark discussion
- Pin your best thread or lead magnet

### Hashtag Use
- Twitter: 1-2 hashtags max (more = lower reach)
- Research niche hashtags with 10k-500k posts
- Brand hashtag for campaigns

## Instagram Strategy

### Feed Posts
- Visual consistency: consistent color palette, filter style
- Caption structure:
  - Hook line (appears before "more" fold)
  - Value content (3-5 sentences)
  - Call to action
  - 5-10 hashtags (or first comment)
- Image ratio: 4:5 (portrait) for max feed space

### Reels (Highest Reach)
- Hook in first 1-3 seconds (text overlay or action)
- 15-30 seconds optimal for engagement
- Trending audio + original content
- Captions/subtitles (80% watch without sound)
- Strong CTA at end

### Stories (Engagement + Relationship)
- 5-7 stories/day
- Mix: behind-scenes, polls, questions, countdowns, links
- Use stickers (polls/questions/sliders) for engagement signals
- Highlights: organize into: Product, Reviews, FAQ, Team

### Hashtag Strategy
- 20-30 hashtags per post
- Mix: 30% broad (500k-5M posts), 50% niche (50k-500k), 20% micro (<50k)
- Create and seed branded hashtag

## TikTok Strategy

### Video Structure
```
0-3s:  Hook — visual or text that stops scroll
3-10s: Setup — context for what's coming
10-45s: Core content — value delivery
45-55s: CTA — follow, comment, share
```

### Content Formulas
- "POV: you're a [role] and [situation]"
- "Things [industry] people do"
- "Day in the life of [role]"
- "Responding to comments" (great for engagement)
- "I tried [thing] for 30 days"
- Tutorial + transformation

### Algorithm Keys
- Watch time % (aim for 100%+ via loop trick)
- Comments (ask open question in caption)
- Shares (controversial or shareable content)
- Trending sounds within 48-72h of trending

## Content Calendar System

### Monthly Planning
1. Identify 4-5 content themes/pillars
2. Map themes to business objectives (launch, nurture, brand)
3. Assign one hero piece per week
4. Fill daily slots with supporting content
5. Reserve 20% capacity for reactive/trending content

### Content Mix Rule (80/20)
- 80% educational, entertaining, engaging
- 20% promotional / product-focused

### Repurposing Workflow
```
Long-form blog/video
  → LinkedIn carousel
  → Twitter thread
  → Instagram carousel
  → TikTok short video
  → Email newsletter section
  → Quote graphics (Instagram/Twitter)
```

## Social Listening

### What to Monitor
- Brand name + common misspellings
- Product/service names
- Competitor brand names
- Industry keywords and hashtags
- CEO/founder name
- Common customer pain points

### Tools
| Tool | Best for | Cost |
|------|----------|------|
| Brandwatch | Enterprise monitoring | $$$$ |
| Sprout Social | Mid-market + scheduling | $$$ |
| Mention | SMB monitoring | $$ |
| Google Alerts | Free basics | Free |
| TweetDeck/X Decks | Twitter monitoring | Free |

### Response Protocol
| Mention type | Response time | Who responds |
|-------------|---------------|-------------|
| Complaint | < 1 hour | Support team |
| Praise | < 4 hours | Marketing team |
| Question | < 2 hours | Support/Marketing |
| Neutral mention | 24 hours | Marketing team |
| Press/media | < 2 hours | PR team |

## Community Building

### Community Flywheel
```
Create content → Attract audience → Spark conversation
→ Recognize contributors → Create rituals → Build identity
→ Members create content → Attract more audience
```

### Engagement Rituals
- Weekly question (e.g., "What's your #1 challenge this week?")
- Monthly AMAs with founder/experts
- Shoutout top contributors publicly
- Celebrate member wins and milestones
- Share member-generated content with credit

## Social Media KPIs

### Reach & Awareness
- Follower growth rate: +5-10%/month (organic)
- Impressions / reach per post
- Share of voice vs competitors

### Engagement
- Engagement rate: LinkedIn 1-3%, Instagram 1-5%, TikTok 5-10%
- Comments per post (quality signal)
- Saves/bookmarks (intent signal)

### Conversion
- Profile link clicks
- Story swipe-ups / link in bio clicks
- Social-sourced website traffic (UTM tracking)
- Social-sourced leads and revenue